Remote Director of Marketing - Biotech & Lab Automation

Simply Biotech; San Diego (CA); À distance; USD 140 000 - 170 000; Plein temps

Résumé du poste

Simply Biotech is seeking a hands-on Director of Marketing to own and drive marketing initiatives for a growing laboratory automation and scientific software organization. This remote role focuses on lead generation, digital presence, content development, events, CRM/lead flow, and sales alignment in a fast-paced environment.

The ideal candidate will bring 6+ years of B2B marketing experience in life sciences or related technical markets, with the ability to build scalable processes from the

Qualifications

• 6+ years of progressive B2B marketing experience, preferably in life sciences, lab automation, scientific software, or related technology sectors
• Bachelor's degree required, with concentration in Marketing, Communications, Business, Life Sciences, or a related field preferred
• Strong hands-on experience with digital marketing, including managing websites, SEO/SEM, digital campaigns, and social media

Responsabilités

• Owning and driving the marketing plan and calendar while aligning campaigns with commercial goals and broader marketing strategy
• Building a scalable, data-driven marketing engine across web, social media, events, digital campaigns, and lead generation activities
• Driving lead-generating activities across digital channels including website, SEO, paid search, paid and organic social, email marketing, and events
• Managing the lead management process from campaign setup and tracking through scoring, qualification, and timely handoff of marketing-qualified leads to sales
• Planning and executing tradeshows, conferences, webinars, partner events, and related promotional activities
• Managing day-to-day marketing operations including campaign execution, social media activities, vendor coordination, and brand consistency
• Creating and contributing to high-quality content for pharma, biotech, and advanced research audiences, including web copy, blogs, case stories, email campaigns, presentations, sales collateral, and social media content
• Monitoring and optimizing web and digital presence, including website structure, landing pages, conversion paths, and SEO best practices
• Implementing tracking and reporting for marketing activities, including analytics, CRM reports, ROI, funnel health, and campaign performance
• Partnering closely with sales, product, strategy, and commercial stakeholders to refine messaging, prioritize campaigns, and align target accounts and buyer personas
• Collaborating with broader marketing teams to leverage shared tools, best practices, and group-wide initiatives while representing the needs of the business
• Supporting budget planning and management by tracking marketing spend, processing invoices, and ensuring activities remain within allocated budgets
• Developing core KPIs, reviewing historical data, and building marketing performance benchmarks from the ground up
• Supporting new product introduction, rebrand, product launch, application-based content, and scientific workflow messaging initiatives

Connaissances

B2B marketing experience

Digital marketing

Lead generation

CRM/Marketing automation

Content development

Strategic/operational balance

Formation

Bachelor's degree in Marketing or related field

Master's degree preferred

Outils

Website management

SEO/SEM

Social media

Campaign analytics dashboards

Description du poste

Simply Biotech is seeking a hands-on Director of Marketing to own and drive marketing initiatives for a growing laboratory automation and scientific software organization. This remote role focuses on lead generation, digital presence, content development, events, CRM/lead flow, and sales alignment in a fast-paced environment.

The ideal candidate will bring 6+ years of B2B marketing experience in life sciences or related technical markets, with the ability to build scalable processes from the