Remote Director of Digital Marketing & Analytics

Watts Water Technologies; Northern (KY); Hybrid; USD 150,000 - 230,000; Full time

Benefits offered by this job

Competitive compensation

Medical and dental coverage

Retirement benefits

Paid holidays and PTO

Professional development opportunities

Employee discounts

Job summary

Watts Water Technologies is seeking a Director of Digital Marketing, Operations & Analytics to lead the Americas' digital experience, marketing tech and analytics. You will shape strategy, build high‑performing teams and partner with sales, product and IT to elevate ecommerce, content and customer journeys.

The role requires 12+ years in digital marketing leadership, CRM, analytics and marketing ops, with strong executive communication and stakeholder management.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics or related field.
• 12+ years of progressive leadership experience in digital marketing, digital experience, ecommerce, analytics, CRM, or marketing ops.
• 5+ years of people leadership experience, building high-performing cross‑functional teams.
• Experience transforming digital marketing in complex, multi-brand environments.

Responsibilities

• Develop and execute the multi-year strategy and operating roadmap for digital experience, marketing operations, CRM, analytics, and AI-enabled capability building.
• Lead and develop a high-performing team responsible for website operations, UX, SEO/SEM, analytics, marketing automation and platforms.
• Own the strategy for Watts digital properties including UX, discoverability, conversion optimization and personalization.
• Advance ecommerce and digital channel growth by partnering with sales, product and commercial teams.
• Build dashboards, attribution models and reporting connecting engagement to business results.
• Drive AI and automation adoption to improve productivity and speed to market.

Skills

Digital marketing leadership

Analytics & data-driven

Marketing operations

CRM & marketing automation

Ecommerce enablement

SEO/SEM

Cross-functional collaboration

AI & automation

Executive communication

Stakeholder management

Education

Bachelor's degree in Marketing, Business or Analytics

MBA or advanced degree in business/analytics

Tools

CRM platforms

Marketing automation tools

Web analytics platforms

CMS

Data visualization dashboards

AI-enabled marketing tools

Job description

Watts Water Technologies is seeking a Director of Digital Marketing, Operations & Analytics to lead the Americas' digital experience, marketing tech and analytics. You will shape strategy, build high‑performing teams and partner with sales, product and IT to elevate ecommerce, content and customer journeys.

The role requires 12+ years in digital marketing leadership, CRM, analytics and marketing ops, with strong executive communication and stakeholder management.