Global Marketing Architect (Remote)

Ladders; United States; À distance; USD 246 000 - 273 000; Plein temps

Avantages offerts par ce poste

Equity

Phone and internet reimbursement

Flexible PTO

Parental leave

Résumé du poste

Ladders, a leader in the Finance & Insurance space, is seeking a Head of Marketing to own the global marketing vision from a remote position. You will shape strategy, budget, and priorities for a high-growth business in a regulated, fast-moving market, building the function from the ground up with the right team, tools, and processes.

You will partner with product and GTM stakeholders to translate customer insights into measurable growth, lead product launches and market entries, and establish

Qualifications

• 5–10 years of marketing leadership experience in fintech or consumer tech.
• Proven ability to build or transform marketing functions.
• Strong knowledge of acquisition channels and marketing economics.
• Experience with marketing analytics and attribution.
• Ability to lead and develop high-performing teams.
• Genuine interest in Bitcoin and understanding of its market dynamics.

Responsabilités

• Develop and manage global marketing strategy, budget, and priorities.
• Build the marketing organization from scratch, including team and technology.
• Understand customer behavior to shape acquisition and product strategies.
• Lead go-to-market strategies for product launches and market entries.
• Establish scalable customer acquisition engines and explore new channels.
• Oversee lifecycle marketing to enhance customer engagement and retention.
• Translate existing brand and organic reach into measurable growth channels.

Connaissances

Marketing leadership

Customer acquisition

Marketing analytics

Team development

Strategic planning

Bitcoin market awareness

Description du poste

Ladders, a leader in the Finance & Insurance space, is seeking a Head of Marketing to own the global marketing vision from a remote position. You will shape strategy, budget, and priorities for a high-growth business in a regulated, fast-moving market, building the function from the ground up with the right team, tools, and processes.

You will partner with product and GTM stakeholders to translate customer insights into measurable growth, lead product launches and market entries, and establish