Director, Narrative & Brand Brand & Narrative Remote (US)

Workweek; Northern (KY); Hybrid; USD 140,000 - 190,000; Full time

Benefits offered by this job

Competitive pay

Equity in Workweek

Remote work with Austin option

Unlimited PTO

Health insurance

Parental leave

401(k) match

Home office stipend

Sabbatical after 4 years

Volunteer days

Team retreat

Book stipend

Job summary

Workweek is seeking a Director of Narrative & Brand to be the soul of its growth function. You will shape the collective authority of our HR, Healthcare, Marketing, Ecom, and Fintech communities, ensuring they are viewed as must-reads in their industries.

You blend strategic vision with hands-on writing, guiding the brand across digital and IRL touchpoints, while collaborating with Product and Content to embed storytelling in the product and editorial experiences.

Qualifications

• 6 to 8+ years in brand, social, or creative strategy.
• Writing you would defend: a brand manifesto and a marketing email.
• Working fluency with AI: use tools daily with clear boundaries.
• Editorial conviction: select ideas and justify them succinctly.
• A player-coach: managed teams and still writes copy.
• Fluency across formats: voice from posts to events to swag.
• Real collaboration across Product, Sales, and Content.
• Comfort with ambiguity: start things without waiting for permission.

Responsibilities

• Lead with Taste: direct strategic vibe and creative direction for channels.
• Architect Authority: build narrative frameworks for authoritative brands.
• Galvanize Major Moments: turn launches and milestones into major events.
• Operate with No Ego: write high-stakes launches and craft performance reports.
• Bridge the Network: collaborate daily with Product and Content leads.
• Strategic Alchemy: align brand efforts with growth without sacrificing soul.
• The Workweek Playbook: build scalable storytelling systems.
• Live the Brand: participate in Marketingland with peers.

Skills

Brand strategy

Creative writing

AI fluency

Editorial judgement

Leadership

Cross-functional collaboration

Job description

About Workweek:

Workweek is revolutionizing how business leaders connect, learn, and operate by integrating distinct personalities, unparalleled expertise, and a vibrant community into a one-of-a-kind professional networking platform.

Our Approach:

Every social platform rewards the person with the most time to post. Expertise loses to volume, and the people actually running their companies get drowned out by people describing them from the outside.

Workweek is the opposite. We're the home for the practitioner creator, the operator who writes about the work while still doing it. That's why our readers trust what lands in their inbox. Today we have five networks covering healthcare, fintech, HR, marketing, and e-commerce, and more are coming.

That trust is what the rest of the business runs on. On the advertising side, a marketer hands us their target account list and we show them our coverage of it before they spend a dollar, then the engagement after. On the community side, we run professional memberships where leaders get peers worth knowing, a content library worth using, and tools that make their day-to-day easier.

We're five years in and just getting started.

About the role:

We are looking for a Director of Narrative & Brand to be the “soul” to the growth function.

At Workweek, our brand isn't a style guide or a logo. It’s the collective authority of our communities. Your mission is to ensure our networks in HR, Healthcare, Marketing, Ecom, Fintech, and beyond are recognized as the undisputed "must-reads" of their industries.

You have exquisite taste and an innate ability to know what copy, design or ideas will work and resonate with each of our communities.

You are a master storyteller who finds as much joy in the execution as you do in the strategy. You are the rare individual who can architect a 12-month brand vision with our CEO in the morning and jump into a CMS to polish a high-stakes launch email in the afternoon.

This is a high-floor, high-ceiling role. You will oversee our social and creative teams, but you are a "player-coach" at heart. You’ll work hand-in-hand with our Product, Content, and Growth leads to ensure that every touchpoint whether it’s digital, social, or IRL. We want all these to feel like a cohesive, elite Workweek experience. You’ll report to the VP of Marketing.

You’ll be enabled by AI, but not reliant on it. You know how to use it to get more done, but not in a way where final products feel produced by AI.

Note: All Workweek employees may work remotely, all work must be done in English and availability to meet during the Central Time Zone workday is required.

What you'll do:

• Lead with Taste: Oversee our social and creative teams, providing the strategic "vibe-check" and creative direction needed to turn our channels into high-value community hubs.

• Architect Authority: Build the narrative frameworks that turn our individual communities into the authoritative "North Star" brands for their specific industries.

• Galvanize Major Moments: Turn product launches, industry shifts, and network milestones into massive marketing events that dominate the conversation across social, creative assets, and IRL activations.

• Operate with No Ego: Whether it’s writing a high-stakes launch email, pulling a performance report, or crafting a social post, you step in wherever the narrative needs you. You know that no task is too small when the goal is excellence.

• Bridge the Network: Work daily with our Product and Content leads to ensure our narrative isn't just "marketing", it's baked into the actual product and editorial experience.

• Strategic Alchemy: Partner with the VP, Marketing to ensure brand efforts fuel growth without turning our communities into conversion-focused factories.

• The Workweek Playbook: Build the operational systems for storytelling that allow us to move at startup speed without losing our soul or our standards.

• Live the Brand: Be a high-signal member of Marketingland, our own community for marketers. You don’t just market to them; you are a peer among them.

Qualifications:

• 6 to 8+ years in brand, social, or creative strategy, with a record of building authority for niche communities or media brands.

• Writing you would defend: You can write a brand manifesto people forward to a colleague and a marketing email people actually open. Both matter, and most candidates can only do one.

• Working fluency with AI: You use these tools daily, you have specific opinions about where they help and where they produce garbage, and you can teach a team to use them without the output sounding like everything else on the internet.

• Editorial conviction: You take ideas from anywhere, and you can reject most of them and explain why in one sentence.

• A player-coach: You have managed teams and you still want to write the copy yourself.

• Fluency across formats: You can carry a voice from a 280-character post to an event setup to a piece of premium swag.

• Real collaboration: You lead through influence across Product, Sales, and Content, and people enjoy working with you.

• Comfort with ambiguity: You start things without waiting for permission.

Benefits:

• Competitive pay (we don't pay based on location, we assign value to the role)

• Equity in Workweek

• Remote operations with the ability to work in the time zone of your choice (or work IRL in our Austin, TX office)

• Unlimited PTO with a minimum of 3 days/quarter used

• 100% health insurance coverage, 75% coverage for dependents, and $150/month towards an HSA (or $150/month health stipend if insurance not used)

• 120 days of parental leave to use within one year of childbirth (available 12 months after your start date and only available every 365 days)

• 401(k) plan with 3.5% company match

• $500 one-time stipend for any home office needs used after the first 90 days

• 5-week sabbatical after 4 years on staff

• 2 volunteering days per year

• 1x/year in-person team retreat

• $100/month book stipend

Note: At Workweek, we’re passionate about building a diverse team. We care deeply about diversity, equality, and inclusion and strive to build a culture where everyone, from any background, feels included, supported, and free to be themselves.

*At this time we do not offer visa sponsorship or assistance.