Remote Growth Director — SaaS Platform & Activation

Gohighlevel; United States; On-site; USD 270,000 - 355,000; Full time

Job summary

HighLevel is an AI-powered business operating system that enables agencies, entrepreneurs and SMBs to build, automate and scale. The Sr.

Director of Growth will lead the cross-functional growth organization within the Product team, focusing on optimising user acquisition, activation, retention and monetisation. You’ll drive strategies and initiatives that directly impact trial-to-paid conversion and customer engagement across the lifecycle.

Qualifications

• 10+ years of experience in Product Management, Growth, or Product-Led Growth roles within high-growth SaaS environments.
• 5+ years in a senior leadership role managing Product Managers or cross-functional growth teams.
• Proven track record designing and optimizing growth loops, reward systems, and game mechanics that improve engagement and retention.
• Deep experience with SaaS B2B2C business models and the unique challenges of scaling multi-tenant customer networks.
• Expert at identifying high-value upstream actions that predict and influence downstream metrics such as activation, conversion, and churn.
• Strong analytical and experimental mindset—comfortable with hypothesis-driven testing, cohort analysis, and data-informed decision-making.
• Excellent communication, influence, and stakeholder management skills across technical and non-technical teams.
• Bachelor’s degree in Business, Engineering, Economics, or related field; MBA or advanced degree preferred.

Responsibilities

• Strategic Leadership: Define and execute a holistic product growth strategy aligned with company objectives, focusing on user activation, retention, and expansion.
• Cross-Functional Collaboration: Partner effectively with Marketing, Customer Support, Product Marketing, Engineering, and Data Science to identify growth opportunities and deliver high-impact initiatives.
• Growth Mechanics Expertise: Design and deploy growth loops, reward systems, and game mechanics that create engagement, habit formation, and referral behaviors within the product ecosystem.
• Data-Driven Optimization: Identify and track the key upstream actions that influence core downstream business outcomes such as trial-to-paid conversion, customer lifetime value, and churn.
• Team Leadership: Lead and mentor a team of Product Managers and Growth Analysts, fostering a culture of experimentation, collaboration, and impact.
• Experimentation & Testing: Build a culture of rigorous A/B testing and rapid iteration across onboarding flows, pricing experiments, and product engagement funnels.
• SaaS B2B2C Growth: Leverage deep experience in SaaS B2B2C models to drive scalable product adoption across both business and end-user layers.
• Insights & Reporting: Collaborate with analytics and finance teams to translate growth performance data into actionable insights and executive-level reporting.

Skills

Growth strategy

Product-led growth

SaaS B2B2C

Cross-functional leadership

A/B testing

Data-driven decision making

Stakeholder management

Analytical mindset

Education

Bachelor’s degree in Business, Engineering, Economics, or related field

MBA or advanced degree preferred

Job description

HighLevel is an AI-powered business operating system that enables agencies, entrepreneurs and SMBs to build, automate and scale. The Sr.

Director of Growth will lead the cross-functional growth organization within the Product team, focusing on optimising user acquisition, activation, retention and monetisation. You’ll drive strategies and initiatives that directly impact trial-to-paid conversion and customer engagement across the lifecycle.