Remote Director, Digital Marketing & SEO Strategy

Cleveland Clinic; United States; Remote; USD 170,000 - 230,000; Full time

Job summary

Cleveland Clinic is seeking a Director, Digital Marketing Services to organize, plan and direct digital activities, ensuring online experiences and brand positioning align with enterprise goals. You will collaborate with marketing, content, mobile teams to translate objectives into effective digital channel experiences.

The role leads SEO and AI-driven search initiatives, overseeing web content management, analytics, and the online library of assets, with a strong focus on traffic and

Qualifications

• Bachelor's degree in Business, Marketing, Internet/Digital Marketing, Computer Science or related field.
• Seven years of web-related experience inclusive of three years of managerial and business to consumer marketing experience.
• Demonstrated ability to effectively organize, plan, direct, manage and maintain an effective web presence.
• Excellent written and verbal communication skills.
• Working knowledge of web related technologies, current web trends as well as other media development processes and social media marketing initiatives.

Responsibilities

• Organize, plan and direct digital activities for Cleveland Clinic.
• Manage ClevelandClinic.org and Cleveland Clinic's other public-facing web sites.
• Direct the website strategy in support of enterprise business and marketing objectives, as well as day-to-day management of website content and design, and overall user experience.
• Include management of digital marketing professionals.
• Collaborate with the Content & Creative services teams for writing and design support.
• Handle large and complex mission-critical projects for our public-facing web sites.
• Oversee the collection and reporting of metrics associated with the programs.
• Manage the Cleveland Clinic web site content management system, user experience and discoverability of Cleveland Clinic content.
• Lead the management and expansion of Cleveland Clinic's online library of digitized assets, including videos and images.
• Provide digital services to support Cleveland Clinic business and marketing initiatives.
• Direct the deployment of digital resources - content, design, user experience, project management and programming – against Cleveland Clinic business and marketing initiatives.
• Evaluate and prioritize requests, make assignments, monitor performance and ensure on-time, on-budget delivery.
• Lead and manage the SEO team comprised of analysts and associates, ensuring alignment with assigned service lines to optimize content effectively for search engines and AI-driven platforms.
• Develop and implement innovative SEO strategies to maximize search ranking, brand visibility, and traffic across traditional search engines, including Google, and emerging AI search technologies, including visibility across LLMs.
• Monitor SEO performance, analyze website traffic, and identify opportunities for growth and improvement, given that 80–90% of website traffic comes from search.
• Push the team to explore and succeed in newer spaces beyond Google, adapting to the evolving digital landscape.
• Ensure the SEO strategy serves as a key pillar of the overall digital marketing approach, supporting broader organizational goals.
• Provide mentorship and support to analysts and associates, fostering learning agility, curiosity, and adaptability within the team.
• Engage with stakeholders to report progress, share insights, and align SEO initiatives with organizational objectives.
• Other duties as assigned.

Skills

SEO leadership

Digital marketing

Team management

Strategic planning

Education

Bachelor's degree in Business/Marketing/Internet-Digital Marketing/Computer Science

Job description

Cleveland Clinic is seeking a Director, Digital Marketing Services to organize, plan and direct digital activities, ensuring online experiences and brand positioning align with enterprise goals. You will collaborate with marketing, content, mobile teams to translate objectives into effective digital channel experiences.

The role leads SEO and AI-driven search initiatives, overseeing web content management, analytics, and the online library of assets, with a strong focus on traffic and