Director Digital Marketing Services - SEO/Brand Visibility

Cleveland Clinic; Cleveland (OH); Remote; USD 102,000 - 155,000; Full time

Job summary

The Cleveland Clinic is seeking a Director of Digital Marketing Services to organize, plan and direct digital activities across Cleveland Clinic's public sites. The role oversees strategy, UX and content, manages a team of digital marketing professionals, and partners with Content & Creative services to deliver high-impact experiences.

You will lead SEO strategy, including focus on AI search and LLM visibility, to sustain top online presence.

Qualifications

• Bachelor's degree in Business, Marketing, Internet/Digital Marketing, CS or related field.
• Seven years web-related experience including three years in management and B2C marketing.
• Ability to organize, plan, direct, manage and maintain an effective web presence.
• Excellent written and verbal communication skills.
• Working knowledge of web technologies and social media initiatives.

Responsibilities

• Organize, plan and direct Cleveland Clinic digital activities.
• Manage ClevelandClinic.org and other public sites.
• Direct website strategy and day-to-day content/UX management.
• Manage digital marketing professionals.
• Collaborate with Content & Creative teams for writing/design.
• Oversee large, mission-critical web projects.
• Measure and report program metrics.
• Manage CMS, UX and content discoverability.
• Lead digital assets library (videos/images).
• Provide digital services to support business/marketing initiatives.
• Deploy digital resources aligned to initiatives.
• Prioritize requests, assign work, ensure on-time delivery.
• Lead SEO team and align with service lines.
• Develop innovative SEO strategies including AI/search.
• Monitor SEO and traffic; identify opportunities (80–90% from search).
• Encourage exploring spaces beyond Google.
• SEO as pillar of digital marketing strategy.
• Mentor analysts and associates; support learning/adaptability.
• Engage stakeholders; report progress and alignment.
• Other duties as assigned.

Skills

Web strategy

SEO leadership

Team management

Content optimization

Stakeholder communication

Education

Bachelor's degree in Business/Marketing/CS

Master's degree

Tools

CMS (content management system)

SEO tools

Job description

Join the Cleveland Clinic team, where you will work alongside passionate caregivers and provide patient-first healthcare. Cleveland Clinic is recognized as one of the top hospitals in the nation. At Cleveland Clinic, you will receive endless support and appreciation and build a rewarding career with one of the most respected healthcare organizations in the world.

As Director, Digital Marketing Services, you will organize, plan and direct digital activities for Cleveland Clinic. In this role, you will plan and execute digital capabilities to ensure timely and cost-effective implementation, maintain consistent online customer experiences and brand positioning, and ensure digital processes support organizational goals and objectives. You will collaborate with marketing account services, corporate communications, marketing communications, mobile and digital engagement teams to translate marketing objectives into effective digital channel experiences.

This highly visible role directly influences the majority of website traffic at Cleveland Clinic, making it central to organizational success and digital strategy. You will lead the evolution of digital search beyond traditional SEO to include AI search and visibility, positioning Cleveland Clinic at the forefront of emerging search technologies and supporting its continued leadership in AI in healthcare. The position carries significant organizational visibility and impact, requiring a forward-thinking approach to ensure Cleveland Clinic remains at the forefront of industry trends and ahead of competitors.

A caregiver in this role works remotely Monday through Friday, from 8:00 a.m. -- 5:00 p.m.

• Organize, plan and direct digital activities for Cleveland Clinic.
• Manage ClevelandClinic.org and Cleveland Clinic's other public-facing web sites.
• Direct the website strategy in support of enterprise business and marketing objectives, as well as day-to-day management of website content and design, and overall user experience.
• Include management of digital marketing professionals.
• Collaborate with the Content & Creative services teams for writing and design support.
• Handle large and complex mission-critical projects for our public-facing web sites.
• Oversee the collection and reporting of metrics associated with the programs.
• Manage the Cleveland Clinic web site content management system, user experience and discoverability of Cleveland Clinic content.
• Lead the management and expansion of Cleveland Clinic's online library of digitized assets, including videos and images.
• Provide digital services to support Cleveland Clinic business and marketing initiatives.
• Direct the deployment of digital resources - content, design, user experience, project management and programming -- against Cleveland Clinic business and marketing initiatives.
• Evaluate and prioritize requests, make assignments, monitor performance and ensure on-time, on-budget delivery.
• Lead and manage the SEO team comprised of analysts and associates, ensuring alignment with assigned service lines to optimize content effectively for search engines and AI-driven platforms.
• Develop and implement innovative SEO strategies to maximize search ranking, brand visibility, and traffic across traditional search engines, including Google, and emerging AI search technologies, including visibility across LLMs.
• Monitor SEO performance, analyze website traffic, and identify opportunities for growth and improvement, given that 80--90% of website traffic comes from search.
• Push the team to explore and succeed in newer spaces beyond Google, adapting to the evolving digital landscape.
• Ensure the SEO strategy serves as a key pillar of the overall digital marketing approach, supporting broader organizational goals.
• Provide mentorship and support to analysts and associates, fostering learning agility, curiosity, and adaptability within the team.
• Engage with stakeholders to report progress, share insights, and align SEO initiatives with organizational objectives.
• Other duties as assigned.

Minimum qualifications for the ideal future caregiver include:

• Bachelor's degree in Business, Marketing, Internet/Digital Marketing, Computer Science or related field
• Seven years of web-related experience inclusive of three years of managerial and business to consumer marketing experience
• Demonstrated ability to effectively organize, plan, direct, manage and maintain an effective web presence
• Excellent written and verbal communication skills
• Working knowledge of web related technologies, current web trends as well as other media development processes and social media marketing initiatives

Preferred qualifications for the ideal future caregiver include:

• Master's degree
• Experience leading SEO team
• Proven expertise in SEO and brand visibility
• Experience formally managing teams of individual contributors (8+ team members)
• Experience with content optimization for both legacy and emerging platforms (Google, AI search, LLMs)
• Demonstrated adaptability, learning agility, curiosity, and proven ability to lead teams through changing industry landscapes
• Strong interpersonal skills to support diverse teams and communicate effectively with stakeholders

Physical Requirements:

• Ability to perform work in a stationary position for extended periods.
• Ability to operate a computer and other office equipment.
• Ability to communicate and exchange accurate information.
• Ability to travel throughout the hospital system

Personal Protective Equipment:

• Follows Standard Precautions using personal protective equipment as required for procedures.

Pay Range Minimum Annual Salary: $101,900.00

Maximum Annual Salary: $155,390.00

The pay range displayed on this job posting reflects the anticipated range for new hires. A successful candidate's actual compensation will be determined after taking factors into consideration such as the candidate's work history, experience, skill set and education. The pay range displayed does not include any applicable pay practices (e.g., shift differentials, overtime, etc.). The pay range does not include the value of Cleveland Clinic's benefits package (e.g., healthcare, dental and vision benefits, retirement savings account contributions, etc.).