Digital Experience Director: Strategy, Content & Growth

Beth Israel Lahey Health, Inc.; Northern (KY); Hybrid; USD 145,000 - 180,000; Full time

Job summary

Beth Israel Lahey Health seeks a Director of Digital Experience to define enterprise digital strategy across consumer touchpoints, including web, search, and reputation platforms. You will align content, discovery, and reputation signals to drive trust and conversion, partnering across marketing, IT, and clinical leadership.

The role emphasizes translating consumer insights into actionable plans, leading content strategy, and shaping platform investments to improve usability and outcomes.

Qualifications

• Experience leading digital experience and content strategy in healthcare or similar consumer-facing industry.
• Significant Sitecore experience required.
• Strong UX, information architecture, and content strategy skills.
• Deep understanding of SEO and search-driven content development.
• Experience managing digital reputation and social media strategies.

Responsibilities

• Define and lead enterprise digital experience strategy across consumer touchpoints (web, search, social, listings).
• Ensure cohesive experience across digital ecosystem and alignment of content, search, and reputation signals.
• Lead provider and location discovery strategy, including directories and listings.
• Oversee organic and paid search strategies within a unified demand generation approach.
• Translate consumer insights into actionable strategies shaping content, experience, and investments.

Skills

Sitecore

UX

Information architecture

Content strategy

SEO

Reputation management

Social media

Cross-functional leadership

Education

Bachelor’s degree

Tools

Epic/MyChart

Kyruus

Job description

Beth Israel Lahey Health seeks a Director of Digital Experience to define enterprise digital strategy across consumer touchpoints, including web, search, and reputation platforms. You will align content, discovery, and reputation signals to drive trust and conversion, partnering across marketing, IT, and clinical leadership.

The role emphasizes translating consumer insights into actionable plans, leading content strategy, and shaping platform investments to improve usability and outcomes.