Associate Director, Digital Marketing & Discovery

Hospital for Special Surgery; New York (NY); Hybride; USD 89 000 - 135 000; Plein temps

Résumé du poste

Hospital for Special Surgery in New York seeks an Associate Director, Digital Marketing and Discovery to lead strategic direction across the marketing team. This role drives SEO/SEM, digital brand discovery, and AI-enabled initiatives to increase visibility, traffic, and conversions.

Location is hybrid with the Manhattan office three days per week. You will partner with AVP, analytics, web and content teams to ensure cohesive campaigns, data-driven decisions, and measurable ROI while expanding

Qualifications

• Bachelor’s degree required; advanced degree preferred.
• 6+ years in digital marketing with multi-channel experience.
• Proven ability to lead cross-functional teams and drive strategy.

Responsabilités

• Provide strategic direction across the marketing team and campaigns.
• Drive strategies that maximize visibility and engagement across digital channels.
• Lead SEO/SEM initiatives and optimize discovery across search engines.
• Collaborate with AVP, web, content, and analytics teams.
• Translate growth goals into actionable marketing plans.

Connaissances

Digital marketing

SEO/SEM

Campaign management

Analytics

Cross-functional leadership

Budget management

Paid media

AEO / AI in marketing

Content collaboration

ROI optimization

Formation

Bachelor’s degree

Outils

Google Analytics

Tableau

SEMrush

Microsoft Excel

Description du poste

Hospital for Special Surgery in New York seeks an Associate Director, Digital Marketing and Discovery to lead strategic direction across the marketing team. This role drives SEO/SEM, digital brand discovery, and AI-enabled initiatives to increase visibility, traffic, and conversions.

Location is hybrid with the Manhattan office three days per week. You will partner with AVP, analytics, web and content teams to ensure cohesive campaigns, data-driven decisions, and measurable ROI while expanding