Remote Director, Demand Gen & Growth Engine

Capital One; United States; Remote; USD 187,000 - 214,000; Full time

Job summary

Capital One Software Marketing is seeking a Director of Demand Generation to own the pipeline engine for our SaaS platform. You will architect and run the integrated demand strategy, driving qualified pipeline, revenue, and efficiency across teams such as Sales, RevOps, Product Marketing, and Analytics.

You will lead a high-impact team, optimize campaigns, and leverage AI responsibly to accelerate production and personalization.

Qualifications

• At least 10 years in B2B marketing.
• At least 5 years in Software or SaaS demand generation.

Responsibilities

• Build end-to-end demand generation strategy by segment, persona, and ICP, mapping campaigns to the buyer journey.
• Lead integrated, full-funnel campaigns across digital, ABM, nurture, webinars, and content syndication.
• Partner with Sales, RevOps, Product Marketing, SDR/BDR, and Analytics to optimize pipeline, CAC, and payback.

Skills

B2B marketing

Software/SaaS demand generation

Tools

Salesforce

Marketo

HubSpot

Attribution & BI

Intent data

Enrichment data

ABM platforms

Paid media

Demand analytics

Job description

Capital One Software Marketing is seeking a Director of Demand Generation to own the pipeline engine for our SaaS platform. You will architect and run the integrated demand strategy, driving qualified pipeline, revenue, and efficiency across teams such as Sales, RevOps, Product Marketing, and Analytics.

You will lead a high-impact team, optimize campaigns, and leverage AI responsibly to accelerate production and personalization.