Demand Gen & Revenue Marketing Leader

Capitalize Analytics; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Capitalize is seeking a Marketing Director to own and scale our demand generation and revenue marketing function in the United States. You will be responsible for building a repeatable engine across events, webinars, partnerships, and digital channels to generate qualified pipeline.

You will partner with sales to optimize lead segmentation, nurture strategies, and marketing-sourced revenue, while establishing attribution, reporting, and an aligned cross-functional roadmap.

Qualifications

• Bachelor’s degree in marketing or related field with 10+ years of marketing experience.
• Proven track record owning pipeline and marketing-sourced revenue.
• Experience building demand generation programs across multiple channels.
• Comfort working with strategic partners and ICP-driven plans.
• Strong analytics skills, including CRM data handling and attribution.

Responsibilities

• Own and grow qualified pipeline and marketing-sourced revenue through a repeatable demand engine across events, webinars, partnerships, outbound, and inbound.
• Partner with sales to optimize lead segmentation, nurture strategies, and marketing-sales SLA.
• Develop annual marketing plan including partner ICPs and revenue goals.
• Build a strategic marketing roadmap aligned to company goals and cross-functional teams.
• Establish marketing attribution and reporting with visible leadership insights.
• Oversee digital marketing strategy including website, SEO/SEM and GEO strategies (outsourced development).
• Analyze CRM data to identify where to focus effort and drive prioritization.
• Grow and develop the marketing team, identifying skill gaps and addressing them.

Skills

Marketing analytics

Lead segmentation

Demand generation

Attribution & reporting

CRM data analysis

Cross-functional alignment

Executive communication

Pipeline ownership

Education

Bachelor’s degree in Marketing

Tools

Pipedrive CRM

Job description

Capitalize is seeking a Marketing Director to own and scale our demand generation and revenue marketing function in the United States. You will be responsible for building a repeatable engine across events, webinars, partnerships, and digital channels to generate qualified pipeline.

You will partner with sales to optimize lead segmentation, nurture strategies, and marketing-sourced revenue, while establishing attribution, reporting, and an aligned cross-functional roadmap.