Remote Creative Strategist — Direct-Response Growth

Right Hook Digital; United States; On-site; USD 65,000 - 75,000; Full time

Benefits offered by this job

Above market salary

Remote-first

Mentorship from leadership

Fast-paced team

No fluff

Job summary

Right Hook Digital is seeking a Creative Strategist who thinks in direct response, owning creative strategy across eCom brands in the USA and Canada. You will work with a cross-functional team to develop concepts, messaging, briefs, and testing roadmaps that drive real commercial results.

You will review performance, craft hooks and messaging frameworks, and provide feedback on assets, collaborating with clients on monthly strategy calls and across the team to iteratively improve campaigns.

Qualifications

• 2-3+ years work experience in Creative Strategy, Performance Creative, or Paid Social, ideally with eCommerce or CPG brands.
• DR-native: understands what helps conversion and when hooks work.
• Strong opinions on ads and ability to brief for conversion, not just engagement.
• Hypothesis-driven approach to creative briefs and testing.
• Excellent written and verbal communication with clients and internal teams.
• Bonus: agency experience, Meta/TikTok Ads, UGC, or direct-response funnel strategy.

Responsibilities

• Review campaign performance and build testing roadmaps based on data.
• Develop hooks, scripts, messaging frameworks and briefs for visual creators.
• Review creative assets and provide performance-focused feedback.
• Collaborate with clients on strategy calls, content menus, shoot guidance, and narrative direction.
• Work with media buyers and growth strategists to drive fast iteration.
• Apply and evolve strategic frameworks and playbooks.

Job description

Right Hook Digital is seeking a Creative Strategist who thinks in direct response, owning creative strategy across eCom brands in the USA and Canada. You will work with a cross-functional team to develop concepts, messaging, briefs, and testing roadmaps that drive real commercial results.

You will review performance, craft hooks and messaging frameworks, and provide feedback on assets, collaborating with clients on monthly strategy calls and across the team to iteratively improve campaigns.