Remote Digital Strategy Lead — Analytics, SEO & Content

CINCINNATI CHILDREN'S HOSPITAL MEDICAL CENTER

Cincinnati (OH)

Hybrid

USD 84,000 - 107,000

Full time

4 days ago

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Job summary

Cincinnati Children’s Hospital Medical Center is seeking a Digital Strategy professional to partner with strategists in aligning content and experiences across multiple digital properties. You will design systems for measuring consumer behavior, drive data‑driven content decisions, and ensure cohesive customer contact across online and offline touchpoints.

The role emphasizes analytics integration with hospital systems like EPIC and Salesforce, plus developing reporting plans to track content

Qualifications

Bachelor's degree in a related field.
5+ years of work experience in data analysis, visualization, and performance reporting.
Advanced expertise in CMS, SEO, UX, web analytics, and digital strategy.
Expertise with analytics platforms such as Google Analytics, Adobe Analytics and/or Piwik PRO.
Experience using Google Tag Manager.
Strong communication skills with experience presenting insights and recommendations to stakeholders.

Responsibilities

Client Relationship Management - independently manage the digital strategy consultation for multiple clients and digital properties.
Proactive Content and UX Strategy Enhancements - identify performance goals and optimize content and UX.
SEO Consultation and Execution - plan and execute SEO strategies, link analysis and content optimization.
Digital Strategy SME - lead team discussions on best practices in UX, content architecture and governance.
Audience Channel/Digital Property Strategist - direct content strategy for blogs, microsites, and initiatives.