Healthcare Growth Marketing Strategist

Tufts Medicine; Burlington (MA); Hybride; USD 66 000 - 83 000; Plein temps

Avantages offerts par ce poste

Remote work flexibility

Résumé du poste

Tufts Medicine seeks a System Director, Brand and Digital Strategy-led growth marketer to drive patient acquisition and engagement across the full consumer journey. This role orchestrates SEO, GEO, paid media, and AI-driven optimization, partnering with content, digital strategy, and clinical teams to reduce friction and improve ROI.

The candidate should bring 5+ years in digital/healthcare marketing, expertise in WRITER AI platform, and a track record of cross-channel performance optimization.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Communications, Business Administration, Health Informatics, or related field.
• Minimum five years in growth/digital/performance marketing, with at least three in healthcare marketing.
• Preferred: MBA or related master's; eight years in healthcare marketing and growth marketing.

Responsabilités

• Develops and executes comprehensive growth marketing strategies across the consumer journey.
• Leads patient journey optimization across the digital front door to improve conversions.
• Owns content strategy across websites and service line pages to fuel growth.
• Develops SEO and GEO strategies for traditional and AI-powered search.
• Plans and optimizes paid media campaigns across search, social, programmatic and display.
• Defines audience strategies using segmentation and journey insights.
• Establishes KPIs, analytics frameworks, and dashboards to measure ROI and conversions.
• Champions adoption of WRITER and other AI tools for content and optimization.
• Oversees CRO initiatives including landing page testing and funnel optimization.
• Collaborates with IT, security, and marketing ops to align with governance and HIPAA.
• Manages vendor relationships and coordinates cross-functional teams toward shared goals.

Connaissances

Strategic marketing planning

Digital marketing

SEO/SEM

Analytics

Campaign management

AI/automation familiarity

Formation

Bachelor's degree in Marketing or related field

Master's degree in Marketing or MBA

Outils

Google Ads

Meta Ads

Programmatic

WRITER

Google Analytics

CMS platforms

Description du poste

Tufts Medicine seeks a System Director, Brand and Digital Strategy-led growth marketer to drive patient acquisition and engagement across the full consumer journey. This role orchestrates SEO, GEO, paid media, and AI-driven optimization, partnering with content, digital strategy, and clinical teams to reduce friction and improve ROI.

The candidate should bring 5+ years in digital/healthcare marketing, expertise in WRITER AI platform, and a track record of cross-channel performance optimization.