Senior Manager, Digital Shelf Strategy & Content Operations

Campbell Soup Company; Camden (NJ); Sur place; USD 151 000 - 207 000; Plein temps

Avantages offerts par ce poste

Health benefits

401(k) matching

Wellness program

Résumé du poste

Campbell Soup Company is seeking a Senior Manager, Digital Shelf Content & Operations to own the end-to-end digital content experience across Campbell's brands and priority retailers. You will ensure product content is complete, accurate, and live on time, from kickoff to maintenance.

The role requires establishing KPIs, managing content syndication, and collaborating with Brand Marketing, Sales, eCommerce and IT to optimize retailer performance across major platforms.

Qualifications

• Bachelor's degree or higher in marketing, business, analytics, eCommerce, communications.
• Eight or more years of experience in ecommerce, digital shelf, CP G marketing or related field.
• Experience with major retailers (Amazon, Walmart, Target, Kroger, Instacart).
• Experience with platforms such as Salsify, Syndigo, PIM, DAM, GDSN, or retailer portals.
• Experience establishing KPIs, analyzing performance, and leading cross-functional initiatives.

Responsabilités

• Own the digital shelf content strategy, operating model, and roadmap.
• Establish KPIs, including on-time activation, content accuracy, and search visibility.
• Develop retailer-specific content strategies based on trends and shopper behavior.
• Manage content process from kickoff to publication and maintenance.
• Lead content syndication and validation across systems.

Connaissances

Analytics

Cross-functional collaboration

SEO basics

Formation

Bachelor's degree in marketing, business, analytics, eCommerce, communications

Outils

Salsify

Syndigo

GDSN

PIM

DAM

Description du poste

Campbell Soup Company is seeking a Senior Manager, Digital Shelf Content & Operations to own the end-to-end digital content experience across Campbell's brands and priority retailers. You will ensure product content is complete, accurate, and live on time, from kickoff to maintenance.

The role requires establishing KPIs, managing content syndication, and collaborating with Brand Marketing, Sales, eCommerce and IT to optimize retailer performance across major platforms.