Remote Digital & Retail Media Strategy Lead

The CPG by MPG; Minnesota; Remote; USD 70,000 - 85,000; Full time

Benefits offered by this job

Health benefits

401K

Unlimited PTO

Maternity/paternity leave

Job summary

The Creative Partners Group (The CPG), by MPG, is a fully remote opportunity open to candidates located within the United States. As the Digital and Retail Media Manager for CPG, you will lead Target media relationships, guide investment and assortment, and translate performance data into actionable insights for clients.

You will collaborate with cross-functional teams, manage sponsored ads from research to daily optimization, and deliver weekly reporting while staying ahead of industry trends.

Qualifications

• 4+ years managing retail media sponsored ads, including client-facing account management.
• Proficiency in performance marketing, conversion optimization and customer growth.
• Experience with retail media ad tech such as Pacvue, Kapoq, Skai or Helium10; Roundel experience a plus.
• Strong analytical skills, with the ability to digest, analyze and visualize large data sets in Excel.

Responsibilities

• Serve as advertising lead for Target PPC/search, digital shelf and other retail media programs.
• Build retail media plans and budgets tied to client goals and KPIs.
• Lead client calls and monthly business reviews, owning agendas and timelines.
• Consult on investment levels, assortment and promotional calendars; flag onsite opportunities and risks early.
• Educate clients on best-in-class strategy and reinforce the value delivered.
• Create proposals and presentations that tell a clear, data-backed performance story.
• Partner with sales, account management and internal retail team to align media with business priorities.

Skills

Retail media management

Sponsored ads

Client-facing

Data analysis

Performance marketing

Tools

Pacvue

Kapoq

Skai

Helium10

Roundel

Excel

Job description

The Creative Partners Group (The CPG), by MPG, is a fully remote opportunity open to candidates located within the United States. As the Digital and Retail Media Manager for CPG, you will lead Target media relationships, guide investment and assortment, and translate performance data into actionable insights for clients.

You will collaborate with cross-functional teams, manage sponsored ads from research to daily optimization, and deliver weekly reporting while staying ahead of industry trends.