CPG Growth Director — Remote, DTC & Retail Strategy

Power Digital Marketing; United States; Remote; USD 120,000 - 180,000; Full time

Benefits offered by this job

Base salary USD+commission

Unlimited time off

Flexible work environment

Healthcare stipend

Mental health days

Growth opportunities

Development programs

Awards program

DEI initiatives

Job summary

Power Digital Marketing is seeking a senior marketing leader to drive growth for 4-6 CPG brands across DTC and retail channels. You will diagnose growth constraints, build data-backed strategies, and guide cross-functional teams through ambitious programs.

You will own senior client relationships, run quarterly reviews, optimize Amazon and retail investments, and mentor a small team. The role offers a USD base salary with commission, unlimited time off, flexible work options, and strong growth

Qualifications

• 6+ years in CPG marketing, ideally with both DTC and retail brand experience.
• Understands how Amazon fits into a CPG growth strategy - share of search, ASIN architecture, buy box, sponsored vs. organic balance.
• Familiar with the retailer relationship layer: how Target, Ulta, Sephora, Whole Foods, or similar partners shape media investment decisions.
• Has an opinion on CPG measurement - MMM, incrementality testing, in-store vs. digital attribution.
• Fluent in upper-funnel channel strategy - content, SEO, YouTube, programmatic.
• Comfortable with creative-heavy accounts where briefs, asset velocity, and influencer strategy are as important as media optimization.
• Track record of retaining and growing accounts.
• Has managed senior clients who have strong brand opinions and needs to be met with confidence.

Responsibilities

• Employ AI technologies to enhance and optimize business processes
• Utilize and leverage Power Digital's Nova ecosystem as it relates to your department
• Run quarterly Power Circuit reviews - diagnose growth constraints across Business, Audience, Product, Messaging, Channels, and Measurement
• Own the senior client relationship
• QBRs should drive decisions, not report history
• Consult on channel mix across DTC, Amazon, and retail - understand how they cannibalize or reinforce each other and make a recommendation
• Coordinate paid, SEO, content, influencer, and creative teams around a single account strategy
• Manage retention and expansion; lead renewals; grow MRR in your portfolio
• Build multi-threaded relationships with multiple layers of client contacts so no single point of contact departure puts an account at risk
• Ensure daily use of our proprietary technology (Iris and nova), Pulse (client performance and sentiment tool) cadence at 100%, and Power Circuit (our proprietary diagnostic system) compliance across managed ADs
• Manage and develop 1-2 direct reports - run regular 1:1s, build development plans, and own their performance reviews
• Coach analysts and specialists; give specific, timely feedback

Skills

CPG marketing

Amazon growth

Retail partnerships

MMM attribution

Upper-funnel strategy

Creative-heavy accounts

Account retention

Client relationships

Job description

Power Digital Marketing is seeking a senior marketing leader to drive growth for 4-6 CPG brands across DTC and retail channels. You will diagnose growth constraints, build data-backed strategies, and guide cross-functional teams through ambitious programs.

You will own senior client relationships, run quarterly reviews, optimize Amazon and retail investments, and mentor a small team. The role offers a USD base salary with commission, unlimited time off, flexible work options, and strong growth