Remote Digital Paid Media Strategy Lead

UnitedHealthcare; Minneapolis (MN); Remote; USD 113,000 - 193,000; Full time

Benefits offered by this job

Comprehensive benefits package

Equity stock purchase

401k contribution

Job summary

UnitedHealthcare is seeking an Associate Director of Digital Paid Media to lead planning, performance analysis, and opportunity identification across integrated paid digital programs. You will partner with the Senior Director of Digital Media, channel leads, analytics teams, and external partners to translate strategy into actionable plans, optimize investments, and improve media effectiveness.

This remote role offers the flexibility to work from anywhere in the U.S.

Qualifications

• 7+ years of digital media or digital marketing experience.
• Experience managing integrated paid media programs across multiple channels.
• Ability to translate marketing objectives into media plans.
• Strong analytical and Excel skills.
• Experience with agency and in-house teams.

Responsibilities

• Lead integrated paid digital media planning across channels.
• Translate strategies into actionable plans, investments, testing priorities.
• Align channel plans with stakeholders and partners.
• Evaluate performance and recommend optimizations.
• Advance measurement, attribution, and audience strategy with analytics teams.
• Manage budget and forecasting for paid media.
• Identify opportunities using AI-enabled solutions and data sources.

Skills

Digital media planning

Budget management

Performance analysis

Cross-functional collaboration

Influence in matrixed org

Excel

PowerPoint

Tools

Excel

PowerPoint

Campaign Manager

Adobe Analytics

LiveRamp

Tableau

Job description

UnitedHealthcare is seeking an Associate Director of Digital Paid Media to lead planning, performance analysis, and opportunity identification across integrated paid digital programs. You will partner with the Senior Director of Digital Media, channel leads, analytics teams, and external partners to translate strategy into actionable plans, optimize investments, and improve media effectiveness.

This remote role offers the flexibility to work from anywhere in the U.S.