Remote Associate Director, Healthcare Paid Media

Remote; San Francisco (CA); Remote; USD 180,000 - 260,000; Full time

Benefits offered by this job

Remote work

Travel opportunities

Job summary

P10 is seeking an experienced Associate Director, Paid Media to build our media capability and deliver thoughtful, effective client strategies. This hands-on leadership role involves developing integrated media plans, guiding investment decisions, and personally planning, launching, buying, and optimizing campaigns.

You will present to senior stakeholders and work directly in DSPs, reporting to the Head of Analytics.

Qualifications

• Experience in healthcare/pharma marketing agencies.
• Proven ability to build, launch, optimize, and troubleshoot campaigns across DSPs and paid media platforms.
• Strong understanding of programmatic media, audience activation, inventory, bidding, optimization, and frequency management.
• Experience developing integrated media plans, budgets, forecasts, and client recommendations.
• Ability to move between strategic client conversations and detailed platform execution.

Responsibilities

• Translate client objectives and audience insights into integrated media strategies and plans.
• Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio and emerging channels.
• Lead activation: plan, build, launch, buy, optimize campaigns across DSPs.
• Manage budgets, pacing, audience quality, frequency, and conversions.
• Present strategies and performance findings to clients and internal stakeholders.
• Evolve DSP and healthcare media capabilities within the practice.

Skills

Healthcare marketing

Programmatic media

Audience activation

Budget management

Client communications

Leadership

Strategic thinking

Presentation skills

Tools

DSPs

Media platforms

Job description

P10 is seeking an experienced Associate Director, Paid Media to build our media capability and deliver thoughtful, effective client strategies. This hands-on leadership role involves developing integrated media plans, guiding investment decisions, and personally planning, launching, buying, and optimizing campaigns.

You will present to senior stakeholders and work directly in DSPs, reporting to the Head of Analytics.