Remote Associate Director, Paid Media - Healthcare

Princeton10; United States; Remote; USD 130,000 - 150,000; Full time

Job summary

Princeton10 seeks an experienced Associate Director, Paid Media to guide media strategies for healthcare clients. This hands-on leadership role involves planning, buying, optimizing campaigns, and presenting recommendations to senior stakeholders.

You will work across DSPs and emerging channels in a remote-first US environment. You will build integrated plans, mentor teammates, and help expand P10’s capabilities in endemic, EHR, and point-of-care media while ensuring compliance with privacy and

Qualifications

• Experience in healthcare or pharma advertising.
• Proven ability to build, launch, and optimize digital campaigns.
• Strong knowledge of programmatic media, audience activation, bidding.
• Experience creating integrated media plans and client recommendations.
• Excellent communication and presentation skills.

Responsibilities

• Translate client objectives and audience insights into integrated media strategies, channel plans, budgets, forecasts, and learning agendas.
• Develop plans across programmatic, endemic, EHR, point-of-care, paid social, paid search, video, audio.
• Build strategies that reach healthcare professionals, patients, caregivers, office staff, access stakeholders, and the broader care team.
• Create clear recommendations that explain what P10 proposes, why it matters, and how the investment supports client objectives.
• Partner with Client Services, strategy, creative, technology, and analytics to integrate media into broader client planning.
• Plan, build, launch, buy, optimize, and troubleshoot campaigns across DSPs and other paid media platforms.
• Manage budgets, pacing, audience quality, frequency, inventory, creative performance, conversions, and other relevant indicators.
• Lead optimization decisions across audiences, channels, partners, bids, budgets, placements, and creative.
• Establish quality‑control standards for campaign setup, tracking, launch, optimization, reporting, and billing.
• Ensure campaigns meet platform, privacy, client, and regulated healthcare advertising requirements.
• Translate results into clear recommendations that explain what happened, why it matters, and what should happen next.
• Apply campaign findings to future audience, channel, creative, and investment decisions.

Skills

Programmatic media

DSP platforms

Healthcare marketing

Client engagement

Strategic leadership

Job description

Princeton10 seeks an experienced Associate Director, Paid Media to guide media strategies for healthcare clients. This hands-on leadership role involves planning, buying, optimizing campaigns, and presenting recommendations to senior stakeholders.

You will work across DSPs and emerging channels in a remote-first US environment. You will build integrated plans, mentor teammates, and help expand P10’s capabilities in endemic, EHR, and point-of-care media while ensuring compliance with privacy and