Remote Digital Media Account Manager — Growth & Strategy

PathLabs; United States; Hybrid; USD 60,000 - 90,000; Full time

Benefits offered by this job

Unlimited PTO

13 paid holidays annually

Healthcare benefits

HSA-eligible insurance

401k investment with company match

Hybrid workplace (in-office/remote)

Donation match

Job summary

Pathlabs is a digital media partner that focuses on planning, executing, optimizing, and reporting performance-based paid campaigns for agencies and advertisers. We seek an Account Manager with a background in advertising or marketing, comfortable with data, analytics, and technology, to onboard, retain, and grow client partnerships.

The role emphasizes relationship management, strategic media planning, and cross-team collaboration, with potential travel to clients as needed and a commitment to

Qualifications

• Total comfort with technology and data analysis.
• Strong mathematical and organizational skills.
• Ability to solve complex problems and work with intricate systems.
• Comfortably navigate Google Analytics, Social Channels, DSPs, and related technology.
• Readiness to work long or non-standard hours when necessary.

Responsibilities

• Develop a trusted advisor relationship and act as the lead point of contact for a specific group of clients.
• Analyze, interpret, and present campaign performance with strategic recommendations to clients.
• Work collaboratively to develop and refine media strategies.
• Manage, strengthen, and grow customer relationships.
• Work with client and internal team to develop media plans and proposals.
• Act as the key strategist by developing solutions to problems within digital workflow and digital media.
• Initiate, coordinate, and oversee all company activities on behalf of the client.
• Work with colleagues to launch and update campaigns.
• Respond to client questions and requests promptly.
• Maintain meticulous documentation of activities on the client’s behalf.
• Identify issues before the client and provide solutions to strengthen partnerships and ROI.
• Take part in pitches for new contracts.
• Continuously offer ideas to increase marketing effectiveness.
• Grow your portfolio through strategic project management.
• Exceed client expectations and maintain trust.
• Stay abreast of new solutions and opportunities.
• Complete all work on accounts as assigned.
• Mentorship of account associates.

Skills

Data analysis

Project management

Communication

Digital advertising

Client relations

Education

4-year degree or higher

Experience in digital advertising

Tools

Google Analytics

DSPs

CRM systems

Advertising platforms

Job description

Pathlabs is a digital media partner that focuses on planning, executing, optimizing, and reporting performance-based paid campaigns for agencies and advertisers. We seek an Account Manager with a background in advertising or marketing, comfortable with data, analytics, and technology, to onboard, retain, and grow client partnerships.

The role emphasizes relationship management, strategic media planning, and cross-team collaboration, with potential travel to clients as needed and a commitment to