Remote Digital Marketing Specialist - Growth & UX Focus

Trinity Health; Grand Rapids (MI); Remote; USD 55,000 - 85,000; Full time

Job summary

Trinity Health in Michigan is seeking a Digital Marketing Specialist to manage website content, optimize UX/UI, and lead analytics reporting to drive digital growth across regions.

Responsibilities include SEO/SEM, CMS management, data-driven insights, and collaboration with vendors and internal teams. A strong background in digital marketing and content strategy is required, with hands-on experience using tools like WordPress, Google Analytics, and BrightEdge.

Qualifications

• 2-3 years of experience implementing website content and tactics with a consistent brand voice.
• Bachelor’s degree in Digital Marketing, UX, Digital Media, Web Development/Design, Business Administration, IT or related field.
• Experience with web content management platforms and writing/editing for the web.
• Proficiency with analytics reporting and site management tools.
• Experience with SEO/SEM and data-driven optimization.

Responsibilities

• Build, publish, and maintain website content and review a metrics plan to track content success.
• Implement SEO and data governance initiatives across regions.
• Ensure accurate, timely, and user-focused content on digital platforms.
• Develop analytics reports and dashboards to monitor performance and opportunities.
• Collaborate with internal teams and external vendors to satisfy content needs.
• Maintain consistent brand design and voice across all digital properties.

Skills

Digital marketing

UX principles

Analytical thinking

Project management

Communication

Brand guidelines

Education

Bachelor's degree in Digital Marketing

Bachelor's degree in UX

Bachelor's degree in Digital Media

Bachelor's degree in Web Development/Design

Bachelor's degree in Business Administration

Bachelor's degree in Information Technology

Tools

Drupal

WordPress

Sitecore

Adobe XD

Adobe Creative Suite

BrowserStack

Figma

Google Analytics 4

BrightEdge

Job description

Trinity Health in Michigan is seeking a Digital Marketing Specialist to manage website content, optimize UX/UI, and lead analytics reporting to drive digital growth across regions.

Responsibilities include SEO/SEM, CMS management, data-driven insights, and collaboration with vendors and internal teams. A strong background in digital marketing and content strategy is required, with hands-on experience using tools like WordPress, Google Analytics, and BrightEdge.