Digital Marketing Specialist

Trinity Health; Grand Rapids (MI); Remote; USD 55,000 - 85,000; Full time

Job summary

Trinity Health in Michigan is seeking a Digital Marketing Specialist to manage website content, optimize UX/UI, and lead analytics reporting to drive digital growth across regions.

Responsibilities include SEO/SEM, CMS management, data-driven insights, and collaboration with vendors and internal teams. A strong background in digital marketing and content strategy is required, with hands-on experience using tools like WordPress, Google Analytics, and BrightEdge.

Qualifications

• 2-3 years of experience implementing website content and tactics with a consistent brand voice.
• Bachelor’s degree in Digital Marketing, UX, Digital Media, Web Development/Design, Business Administration, IT or related field.
• Experience with web content management platforms and writing/editing for the web.
• Proficiency with analytics reporting and site management tools.
• Experience with SEO/SEM and data-driven optimization.

Responsibilities

• Build, publish, and maintain website content and review a metrics plan to track content success.
• Implement SEO and data governance initiatives across regions.
• Ensure accurate, timely, and user-focused content on digital platforms.
• Develop analytics reports and dashboards to monitor performance and opportunities.
• Collaborate with internal teams and external vendors to satisfy content needs.
• Maintain consistent brand design and voice across all digital properties.

Skills

Digital marketing

UX principles

Analytical thinking

Project management

Communication

Brand guidelines

Education

Bachelor's degree in Digital Marketing

Bachelor's degree in UX

Bachelor's degree in Digital Media

Bachelor's degree in Web Development/Design

Bachelor's degree in Business Administration

Bachelor's degree in Information Technology

Tools

Drupal

WordPress

Sitecore

Adobe XD

Adobe Creative Suite

BrowserStack

Figma

Google Analytics 4

BrightEdge

Job description

Employment Type: Full time Shift: Day Shift Description: Highlights: Full time remote position - Michigan based. A great opportunity to learn and perform technical tasks such as website content building, UX/UI optimization, analytics reporting and digital growth initiatives.

Position purpose: This role manages and executes digital content development and digital marketing initiatives that support an organization’s overall marketing strategy and growth goals. Responsibilities include building and maintaining website content, enhancing user experience, overseeing digital tools and channels such as CMS systems,, landing pages, and SEO/SEM. The position handles website content and data implementation, performance monitoring, and data analysis while collaborating with internal teams and external vendors. It also evaluates emerging technologies and helps integrate content management and growth strategies across web platforms to improve digital engagement and effectiveness.

Minimum qualifications

Minimum qualifications: 2-3 years of experience implementing website content and tactics using a consistent brand voice. Bachelor's degree in Digital Marketing,, User Experience (UX), Digital Media, Web Development/Design, Business Administration, Information Technology or a related field. Experience with web content management platforms, writing and editing for the web, web layout/usability and site management. Technical understanding and ability to learn new tools and technology quickly. Advanced proficiency and proven success with a variety of digital marketing tools: CMS, web content management platforms, writing and editing for the web, UX/UI best practices, website accessibility standards, web layout/usability, analytics reporting, and site management. Experience with tools such as Drupal, WordPress, Sitecore, Adobe XD, Adobe Creative Suite, BrowserStack, Figma, Google Analytics 4 and BrightEdge is preferred. Ability to develop website content and digital marketing strategies, set tactical execution plans, analyze performance, and provide recommendations that support user engagement and digital growth. Ability to report strategy outcomes using web analytics tools such as Google Analytics and others, translating data into actionable insights and optimization opportunities.. Basic Adobe Photoshop/Illustrator skills for building graphics and photo manipulation. Exceptional written and verbal communication skills with strong knowledge of grammar, spelling, and brand guidelines, combined with outstanding attention to detail, project management, analytical, and organizational abilities; highly self-motivated and collaborative, with the capacity to manage multiple priorities simultaneously, work effectively under tight deadlines, and thrive in a shared leadership environment while taking direction as needed.

What the Digital Marketing Specialist will do

Build, publish, and maintain website content, review a metrics plan to track content success and user engagement. Implement SEO and data governance initiatives. Ensure accurate, timely, and user-focused content across websites and all digital marketing platforms for the region. Manage and enhance web content, accessibility and usability while designing basic web graphics, manipulating images, and integrating digital content, including images and videos, across multiple media platforms. Develop analytics reports and dashboards to monitor website performance, user behavior, content effectiveness and digital growth opportunities. Work cooperatively with key team members, clients, and vendors to satisfy content needs. Maintain a consistent look and feel throughout all digital marketing properties. Work with content style guide and brand guidelines to ensure consistent brand design and voice across all digital platforms. Monitor competitive landscape and consumer behaviors/trends to achieve digital marketing goals. Keep current with best practices, recommended rules of engagement and innovative use of digital marketing tools.

Our Commitment

Rooted in our Mission and Core Values, we honor the dignity of every person and recognize the unique perspectives, experiences, and talents each colleague brings. By finding common ground and embracing our differences, we grow stronger together and deliver more compassionate, person-centered care. We are an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other status protected by federal, state, or local law.

Trinity Health is one of the largest not-for-profit, faith-based health care systems in the nation. Together, we’re 121,000 colleagues and nearly 36,500 physicians and clinicians caring for diverse communities across 27 states. Nationally recognized for care and experience, our system includes 101 hospitals, 126 continuing care locations, the second largest PACE program in the country, 136 urgent care locations, and many other health and well-being services. Based in Livonia, Michigan, in fiscal year 2023, we invested $1.5 billion in our communities through charity care and other community benefit programs.

For more information, visit http://www.trinity-health.org. You can also follow Trinity Health on LinkedIn.