Product Manager Digital Marketing

Mondo; Atlanta (GA); Hybrid; USD 96,000 - 145,000; Full time

Benefits offered by this job

Health

Dental

Vision

401K

PTO

Job summary

Mondo in Atlanta, GA is seeking a Product Manager for Digital Marketing in a hybrid role. Start ASAP for a permanent position.

You will own digital marketing initiatives across CRM/CDP, analytics, and consumer engagement, develop dashboards, define KPIs, and collaborate with Marketing and IT to improve engagement and conversions.

Experience in CRM platforms, analytics, and cross-functional project management is required. Attractive benefits include Health, Dental, Vision, 401K, and PTO.

Qualifications

• 4-6 years in digital marketing, marketing tech, analytics, or related field.
• Bridge Marketing and IT with strong communication and collaboration.
• Hands-on CRM experience with Dynamics 365 or similar.
• Experience translating data into actionable insights and dashboards.

Responsibilities

• Own digital marketing initiatives spanning CRM/CDP, analytics, engagement, and listings platforms.
• Analyze consumer behavior across websites, CRM, email, and other touchpoints to improve engagement and conversion.
• Develop dashboards, reporting, and actionable insights from marketing data.
• Define KPIs, reporting requirements, tracking needs, and technology enhancements with stakeholders.
• Connect data from website, CRM, and analytics for a complete consumer journey view.
• Improve CRM communications including email journeys, lead scoring, and personalization.
• Pilot new marketing technologies and platforms as business needs evolve.

Skills

CRM integration

Analytics

Cross-functional teamwork

Marketing tech

KPI reporting

SQL/data analysis

communication

Education

Bachelor's degree in Marketing or related field

Tools

Dynamics 365

Adobe Analytics

CDP

Dashboard tooling

Job description

Product Manager, Digital Marketing, location is Hybrid - Atlanta, GA. The start date is ASAP for this permanent position. Job Title: Product Manager, Digital Marketing Location-Type: Hybrid - Atlanta, GA (Monday-Thursday onsite) Start Date Is: ASAP - approximately 2 weeks after offer Duration: Permanent Compensation Range: $96,000-$145,000/year

Benefits

Eligible for Health, Dental, Vision, 401K, PTO Must be authorized to work in the U.S. This position is not eligible for sponsorship.

Responsibilities

• Own digital marketing initiatives spanning CRM/CDP, analytics, consumer engagement, and third-party listing platforms.
• Analyze consumer behavior across websites, CRM, email, text, and other digital touchpoints to identify opportunities to improve engagement and conversion.
• Develop and evolve dashboards, reporting, and actionable insights using marketing and customer data.
• Partner with Marketing and IT stakeholders to define KPIs, reporting requirements, tracking needs, and technology enhancements.
• Connect website, CRM, and analytics data to develop a more complete view of the consumer journey.
• Improve CRM communication strategies, including email engagement, multi-step journeys, text capabilities, lead scoring, segmentation, and personalization.
• Identify underperforming consumer communications and recommend improvements based on engagement data.
• Support the evolution and implementation of CRM/CDP capabilities and customer lifecycle strategies.
• Manage and optimize analytics tools and field-facing dashboards in partnership with technical teams and vendors.
• Translate consumer data and technical capabilities into practical marketing recommendations.
• Coordinate cross-functional initiatives, requirements, timelines, testing, troubleshooting, adoption, and training.
• Support optimization of third-party listing platforms and use engagement/conversion data to evaluate performance.
• Evaluate and pilot new marketing technologies, platforms, and digital capabilities as business needs evolve. Minimum

Requirements

• 4-6 years of experience in digital marketing, marketing technology, analytics, product management, or a related field.
• Strong blend of marketing expertise and technical aptitude, with the ability to effectively bridge Marketing and IT teams.
• Hands-on understanding of CRM platforms such as Dynamics 365 or comparable enterprise CRM technology.
• Experience analyzing the consumer lifecycle and translating website, CRM, and engagement data into actionable insights.
• Experience owning or partnering closely on digital analytics, dashboards, KPIs, and performance reporting.
• Ability to analyze email and digital engagement performance and identify opportunities to improve messaging, journeys, and conversion.
• Working knowledge of analytics platforms, CRM systems, and/or CDP technologies.
• Strong cross-functional project management skills, including requirements gathering, timelines, stakeholder communication, and risk management.
• Analytical mindset with strong problem-solving and troubleshooting capabilities.
• Ability to communicate effectively with both technical and marketing stakeholders and manage multiple initiatives concurrently.
• Bachelor's degree in Marketing, Communications, Business, a related field, or equivalent professional experience.

Preferred Qualifications

• Experience with Dynamics 365.
• Experience with Adobe Analytics, Quantum Metric, or similar digital analytics platforms.
• Experience with CDP implementation, lead scoring, personalization, segmentation, or customer journey orchestration.
• Experience managing or optimizing third-party listing/syndication platforms.
• Real estate, homebuilding, or similarly consumer-focused industry experience.
• Marketing background combined with strong technical/IT capabilities.