Remote Digital Marketing & CRM Automation Lead

Curio Wellness

Maryland

On-site

USD 100,000 - 115,000

Full time

14 days+

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Job summary

Curio Wellness is seeking an experienced Digital Marketing Manager to own our CRM, email/SMS automation, and cross‑channel campaigns for our Curio Wellness brand and Maryland/Missouri dispensaries. You will architect automated journeys from first touch to loyalty, ensuring clean data flow between CRM, web, and analytics tools.

You will define metrics, build dashboards, and optimize campaigns to grow traffic, revenue, and market share.

Qualifications

5+ years in digital marketing, marketing operations, or lifecycle/CRM marketing in a B2C retail, CPG, or DTC environment.
Hands-on experience owning a marketing automation / CRM platform — building the automations and flows yourself, not briefing an agency
Track record building infrastructure and repeatable process, not just running one-off campaigns
Specific, hands-on experience with email (and ideally SMS) marketing — building, deploying, and optimizing based on performance
Comfort with analytics tooling (GA4 or similar) and building your own reports; SQL a plus
Experience with segmentation, deliverability, and A/B testing methodology
Proven ability to develop strategic recommendations and present them to leadership
Data-driven thinking and an affinity for numbers
A mindset of Extreme Ownership — taking full responsibility for outcomes
Strong communication skills and the ability to translate between technical detail and business outcomes
Ability to shift priorities quickly and jump in where needed
Content-creation ability is a plus, not core
Experience with cannabis-compliant SMS/CRM platform is a plus
Cannabis industry experience a plus

Responsibilities

Own and administer the marketing automation / CRM platform end to end — configuration, journey architecture, triggers, and audience/segment management
Build, deploy, and QA automated email and SMS journeys — welcome, nurture, win‑back, abandoned‑cart, and loyalty flows
Own segmentation, list hygiene, deliverability, and A/B testing across email and SMS
Build reporting and dashboards; define and monitor the metrics that measure channel performance (open, click, conversion, revenue per send, retention) and make data‑driven optimization recommendations
Own the integrations and clean data flow between CRM, e-commerce/web, and analytics platforms
Build scalable, self‑serve processes for digital customer communications to create leverage as we grow our footprint
Manage all digital marketing channels, including websites, email, SMS, and digital advertising
Build customer acquisition programs to grow the size of our addressable ecosystem
Plan and execute digital campaigns for product launches, promotions, and brand/dispensary events
Develop and execute digital growth strategies such as display, targeted programming, and co‑marketing with 3rd‑party dispensaries
Oversee SEO/SEM strategies to improve website visibility and drive organic traffic
Manage presence on Leafly, Weedmaps, and Jane
Develop and manage digital marketing budgets to maximize ROI
Collaborate with retail operations and retail Marketing Managers to align initiatives with local market needs
Manage relationships with marketing vendors, agencies, and technology partners
Ensure campaigns comply with state cannabis marketing regulations, and stay informed of regulatory changes in the states where we operate
Monitor digital media trends, tactics, and tools, and make recommendations to maintain brand relevancy
Create or coordinate campaign content as needed (nice to have; may be produced with internal creative or agency support)