CRM Marketing Lead — Lifecycle, Personalization, Remote

PrizePicks; United States; Remote; USD 110,000 - 130,000; Full time

Benefits offered by this job

Company-subsidized health plans

Annual bonus

Flexible PTO

Remote-friendly

Job summary

PrizePicks is hiring a Manager, CRM Marketing to lead a 2-person team and drive engagement through end-to-end CRM campaigns across the customer lifecycle. You will shape journeys, segment audiences, and coordinate across marketing, product, and analytics.

The role emphasizes cross-channel personalization, A/B testing, data analysis, and scalable campaign operations. Remote-friendly with compensation guidance provided during recruitment.

Qualifications

• Bachelor's degree preferred but not required.
• 7+ years in customer success, email, lifecycle, or CRM marketing.
• Proficiency with Braze, Moveable Ink or similar tools.
• Strong understanding of email/in-app/push marketing and copywriting.
• Experience in the Daily Fantasy Sports or gaming industry is preferred.
• Ability to analyze data and metrics to drive actionable insights.
• Organized and detail oriented; able to multitask.
• Excellent communication and collaboration skills.

Responsibilities

• Oversee a CRM strategy team to plan, create and implement complex campaigns across the customer journey.
• Develop and optimize customer journeys and touchpoints.
• Establish the optimal channel mix and cadence based on audience behavior.
• Design and own customer segmentation and monitor performance with Analytics.
• Orchestrate cross-channel personalization and cohesive messaging.
• Oversee A/B testing and experimentation roadmap.
• Stay informed on industry trends and competitors.
• Coordinate with marketing, product, and analytics teams for alignment.
• Own CRM calendar and content schedule to keep customers engaged.
• Monitor campaign metrics and provide insights for improvement.
• Mentor CRM team on lifecycle thinking and business cases.

Skills

CRM marketing

Email marketing

Customer segmentation

Lifecycle marketing

A/B testing

Analytics

Stakeholder management

Communication

Education

Bachelor's degree in Marketing, Business, Communications, Analytics, or related field

Tools

Braze

Moveable Ink

Job description

PrizePicks is hiring a Manager, CRM Marketing to lead a 2-person team and drive engagement through end-to-end CRM campaigns across the customer lifecycle. You will shape journeys, segment audiences, and coordinate across marketing, product, and analytics.

The role emphasizes cross-channel personalization, A/B testing, data analysis, and scalable campaign operations. Remote-friendly with compensation guidance provided during recruitment.