Remote Digital Experience & Web Operations Manager

Cardinal Health; Helena (MT); Remote; USD 107,000 - 137,000; Full time

Benefits offered by this job

Medical, dental and vision coverage

401k savings plan

Health savings account (HSA)

Paid time off plan

Access to wages before pay day with my

Flexible spending accounts (FSAs)

Disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Job summary

Cardinal Health is seeking a Digital Marketing & Ecommerce Manager to own our website and customer portals, delivering intuitive experiences for customers to find information, manage orders, and complete self-service tasks.

You will partner with Product, Marketing, Operations, UX, Analytics and Technology to optimize content strategy, SEO/AEO, analytics and customer insights to improve adoption and reduce friction, while ensuring compliance across digital channels.

Qualifications

• 7+ years of experience managing enterprise websites, ecommerce platforms, or digital customer experiences.
• Bachelor's degree in related field, or equivalent work experience, preferred.
• Experience with Salesforce Commerce Cloud or comparable platforms.
• Strong familiarity with web analytics tools (GA4, GTM, Adobe Analytics, Mouseflow).
• Proven success developing and executing SEO strategies and AEO best practices.
• Experience leveraging customer insights, analytics, and optimization to drive outcomes.
• Excellent communication across technical and non-technical teams.
• Experience with consent, privacy, and compliance technologies such as Osano, Freshpaint, or similar.
• Healthcare or adjacent regulated industries experience preferred.

Responsibilities

• Manage website content, navigation, information architecture, and site structure for a customer-centric experience.
• Identify and implement improvements to content, communications, banners, landing pages, and self-service flows.
• Enhance customer journeys for order management, reordering, tracking, account management and self-service tasks.
• Optimize site for patients, caregivers, clinicians, payors.
• Support lead generation, referral, intake, acquisition, retention and engagement across the customer lifecycle.
• Collaborate with Operations, Customer Service and Revenue Cycle to reduce friction and improve efficiency.
• Be the voice of customers to ensure campaigns and content meet needs.
• Develop and execute SEO and AEO strategies to improve visibility and engagement.
• Manage analytics, tagging, consent, and compliance tools (GA4, GTM, Freshpaint, Osano).
• Analyze performance and provide insights to improve outcomes.
• Work with legal, privacy, and compliance stakeholders to meet HIPAA, ADA, etc.

Skills

Enterprise websites

Ecommerce platforms

Customer portals

Digital marketing

Web analytics

SEO

Communication

Education

Bachelor's degree

Tools

Salesforce Commerce Cloud

Google Analytics

Google Tag Manager

Freshpaint

Osano

Adobe Analytics

Mouseflow

Job description

Cardinal Health is seeking a Digital Marketing & Ecommerce Manager to own our website and customer portals, delivering intuitive experiences for customers to find information, manage orders, and complete self-service tasks.

You will partner with Product, Marketing, Operations, UX, Analytics and Technology to optimize content strategy, SEO/AEO, analytics and customer insights to improve adoption and reduce friction, while ensuring compliance across digital channels.