Digital Experience & Web Operations Lead

Cardinal Health; City of Albany (NY); Teletrabalho; USD 107 000 - 137 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Medical, dental and vision coverage

Paid time off plan

Health savings account (HSA)

401k savings plan

Access to wages before pay day with my

Flexible spending accounts (FSAs)

Disability coverage

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Resumo da oferta

Cardinal Health is seeking a Digital Marketing & Ecommerce Manager to own the day-to-day website and customer portal experiences, ensuring intuitive self-service journeys for finding information, managing orders, tracking status, and completing actions online.

You will partner with Product, Marketing, Operations, UX, Analytics, and Technology to apply content strategy, SEO/AEO, and customer insights to improve experiences and outcomes, driving adoption and reducing friction.

Qualificações

• 7+ years of experience managing enterprise websites or ecommerce platforms.
• Bachelor's degree or equivalent work experience.
• Experience with Salesforce Commerce Cloud or similar ecommerce platforms.
• Strong familiarity with web analytics tools (GA4, GTM, Adobe Analytics, Mouseflow).
• Proven SEO strategies and knowledge of AEO best practices.
• Ability to translate customer insights into measurable outcomes.
• Excellent communication across technical and non-technical teams.
• Experience with consent, privacy, and compliance tech (Osano, Freshpaint).
• Healthcare or regulated industry experience preferred.

Responsabilidades

• Manage website content, navigation, information architecture, and site structure for a customer-centric experience.
• Identify and implement improvements to content, banners, landing pages, and self-service experiences.
• Enhance customer journeys to enable ordering, tracking, and self-service capabilities.
• Optimize site for patients, caregivers, clinicians, and payors.
• Collaborate with Marketing to support lead generation and engagement across the lifecycle.
• Partner with Operations and Revenue Cycle teams to improve satisfaction and efficiency.

Conhecimentos

Enterprise websites

Communication

Cross-functional collaboration

Healthcare industry experience

SEO knowledge

Data-driven decisions

Formação académica

Bachelor's degree

Ferramentas

Salesforce Commerce Cloud

Google Analytics

Google Tag Manager

Adobe Analytics

Mouseflow

Osano

Freshpaint

Descrição da oferta de emprego

Cardinal Health is seeking a Digital Marketing & Ecommerce Manager to own the day-to-day website and customer portal experiences, ensuring intuitive self-service journeys for finding information, managing orders, tracking status, and completing actions online.

You will partner with Product, Marketing, Operations, UX, Analytics, and Technology to apply content strategy, SEO/AEO, and customer insights to improve experiences and outcomes, driving adoption and reducing friction.