Remote Digital Experience & Web Operations Lead

Cardinal Health; Austin (TX); Remote; USD 107,000 - 137,000; Full time

Benefits offered by this job

Bonus eligible

Medical, dental and vision coverage

401k savings plan

Paid time off

HSA

FSAs

Short- and long-term disability

Work-Life resources

Paid parental leave

Healthy lifestyle programs

Job summary

Cardinal Health seeks a Manager of Digital Marketing & Ecommerce to own our website and customer portals, delivering intuitive, customer-centric experiences for finding information, managing orders, tracking status, and completing self-service activities online.

You will partner with Product, Marketing, Operations, UX, Analytics, and Technology to leverage content strategy, SEO/AEO, analytics, and customer insights to improve digital adoption and reduce friction across channels.

Qualifications

• 7+ years leading enterprise websites, ecommerce platforms, or digital customer experiences.

Responsibilities

• Manage website content, navigation, information architecture, and site structure for an intuitive, customer-centric experience.
• Identify and implement opportunities to improve website content, communications, banners, landing pages, and self-service experiences.
• Enhance customer journeys so users can find information, manage orders, reorder products, track status, and complete self-service actions.
• Optimize site for patients, caregivers, clinicians, and payors.
• Partner with Marketing to support lead generation, referrals, intake, acquisition, retention, and engagement across the customer lifecycle.
• Collaborate with Operations, CS, and Revenue Cycle to identify pain points and implement digital solutions.
• Be the voice of customers to ensure campaigns and content meet needs and deliver best-in-class experience.
• Develop and execute SEO and AEO strategies to improve visibility and engagement.
• Manage analytics tagging, consent, and compliance technologies (GA4, GTM, Freshpaint, Osano, etc.).
• Analyze performance, behavior, funnels, and self-service adoption to provide actionable insights.
• Work with legal/privacy to align with HIPAA/ADA and regulatory standards.

Skills

Excellent communication skills

Healthcare domain experience

Cross-functional collaboration

SEO/AE0 strategy

Education

Bachelor's degree or equivalent work experience

Related field exposure

Tools

Salesforce Commerce Cloud

GA4

Google Tag Manager

Adobe Analytics

Mouseflow

Osano

Freshpaint

Job description

Cardinal Health seeks a Manager of Digital Marketing & Ecommerce to own our website and customer portals, delivering intuitive, customer-centric experiences for finding information, managing orders, tracking status, and completing self-service activities online.

You will partner with Product, Marketing, Operations, UX, Analytics, and Technology to leverage content strategy, SEO/AEO, analytics, and customer insights to improve digital adoption and reduce friction across channels.