Remote Digital Engagement & Campaigns Lead

Remote And More; United States; Hybrid; USD 62,000 - 73,000; Full time

Benefits offered by this job

401(k) matching

Health insurance

Dental insurance

Vision insurance

Life & disability insurance

Paid vacation and holidays

Parental leave

Job summary

Western Resource Advocates is seeking a Digital Engagement Specialist to expand email lists, drive content marketing, and grow digital fundraising efforts. You will collaborate across Development, Marketing, Government Affairs, and programs to craft engaging content for email, web, and actions.

The role emphasizes inclusive language, audience segmentation, and data-driven optimization within a hybrid remote/work environment in the seven-state region served.

Qualifications

• At least three years in web and email management with strategic execution.
• Experience with a marketing CRM and growing email lists with segmentation.
• Experience coordinating content creation across multiple collaborators.
• Familiarity with WordPress or similar CMS platforms.
• Experience crafting website content and structuring pages.
• Basic HTML and CSS knowledge for simple edits.
• Commitment to diversity, equity, and inclusion principles.
• Strong copywriting for emails, blogs, and calls to action.
• Attention to detail and proven proofreading skills.

Responsibilities

• Lead in developing email and action alert content for integrated campaigns.
• Identify, create, and implement email content and engagement strategies.
• Write digital marketing collateral and web content as needed.
• Oversee content production timelines with cross-functional teams.
• Optimize website content using SEO and accessibility best practices.
• Leverage analytics to improve engagement and campaign performance.
• Develop inclusive marketing copy with other teams.
• Grow donor engagement through targeted digital campaigns.
• Support online fundraising efforts and content strategy.

Skills

Email marketing

CRM platforms

Content creation

WordPress / CMS

Website content

HTML & CSS basics

Diversity & Inclusion

Copywriting

Proofreading

Team collaboration

Tools

Every Action

Action Network

Salsa

Salesforce

Job description

Western Resource Advocates is seeking a Digital Engagement Specialist to expand email lists, drive content marketing, and grow digital fundraising efforts. You will collaborate across Development, Marketing, Government Affairs, and programs to craft engaging content for email, web, and actions.

The role emphasizes inclusive language, audience segmentation, and data-driven optimization within a hybrid remote/work environment in the seven-state region served.