Brand & Digital Strategy Leader (Remote/Hybrid)

Remote And More; United States; Hybrid; USD 98,000 - 115,000; Full time

Job summary

Western Resource Advocates is seeking an Associate Director of Brand & Digital Strategy to lead integrated marketing communications, grow online presence, and align messaging across campaigns, policy priorities, and fundraising.

This role collaborates with Development, Government Affairs, and program staff to translate complex work into compelling stories, manage SEO and analytics, and guide digital strategy across websites and social channels.

Qualifications

• At least 10 years of relevant experience in marketing and communications.
• Experience establishing a brand strategy and integrating strong branding into daily operations.
• Extensive experience in web and email management with strong digital engagement strategies.
• Proficiency with SEO, PPC, Google Analytics (GA4) and Google Ad Words.
• Experience with EveryAction (or similar CRM), WordPress, and website creation and extensive knowledge of HTML and CSS.
• Experience with LinkedIn, Instagram, TikTok, Facebook, and paid and organic campaigns and how they integrate with web and email for multi-channel campaigns.
• Proficiency in Adobe Creative Suite applications and a proven ability to manage graphic designers and content creators.
• Strong copywriting and communication skills with adaptable tone across channels.
• Time management, teamwork, and ability to deliver on deadlines and budget.

Responsibilities

• Lead brand strategy and storytelling for print and digital content.
• Oversee multi-channel digital, online, and social media campaigns.
• Manage the WRA website content and analytics dashboards.
• Collaborate with Development and Marketing teams to ensure brand consistency.
• Develop sponsorship, paid media, and partnerships that enhance brand reputation.

Skills

Brand strategy

Storytelling

Team leadership

Content marketing

Digital strategy

Copywriting

SEO

Google Analytics GA4

Social media

Campaign management

Tools

EveryAction

WordPress

HTML & CSS

Google AdWords

Job description

Western Resource Advocates is seeking an Associate Director of Brand & Digital Strategy to lead integrated marketing communications, grow online presence, and align messaging across campaigns, policy priorities, and fundraising.

This role collaborates with Development, Government Affairs, and program staff to translate complex work into compelling stories, manage SEO and analytics, and guide digital strategy across websites and social channels.