Assistant Director, Digital Media & Strategy

The University of Texas System; Austin (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

The University of Texas System is seeking an Assistant Director of Digital Media for the System's External Relations, Communications and Advancement Services in Austin. This role will create, edit, and publish compelling content across multiple social media and web platforms, guiding strategy and ensuring consistency in messaging.

You will work with the UT System's creative and communications teams, leveraging AI tools to streamline content and analyze performance to expand reach.

Qualifications

• Bachelor's degree required.
• Seven years of communications experience, including at least five years creating digital content across multiple platforms.

Responsibilities

• Develop and publish high-quality digital content for UT System's digital channels.
• Collaborate with the UT System creative team to integrate visual assets into storytelling.
• Monitor news and trends to tailor content for higher education, health, and research audiences.
• Analyze performance using social media metrics and adjust strategies accordingly.
• Coordinate with departments to ensure consistent branding and messaging.

Skills

Digital media strategy

Social media content creation

Writing & editing

Cross-functional collaboration

Data analysis / social metrics

Deadline management

Education

Bachelor's degree

Tools

Editing software

Content Management Systems

Social media analytics tools

Job description

The University of Texas System is seeking an Assistant Director of Digital Media for the System's External Relations, Communications and Advancement Services in Austin. This role will create, edit, and publish compelling content across multiple social media and web platforms, guiding strategy and ensuring consistency in messaging.

You will work with the UT System's creative and communications teams, leveraging AI tools to streamline content and analyze performance to expand reach.