Digital Content Specialist

The University of Texas at Austin; Austin (TX); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Competitive health benefits

Paid vacation, sick leave, and federal

Tuition assistance

Access to UT Austin libraries

Shuttle/transport benefits

Job summary

The University of Texas at Austin's Enterprise Technology team seeks a Digital Content Specialist to lead daily planning and growth of our social channels, develop audience-centered content, and produce multimedia storytelling across campus.

You will collaborate with Communications to deliver accessible, brand-aligned content for social media, podcasts, and newsletters, owning campaigns from ideation to publishing and tracking performance.

Qualifications

• Experience creating multimedia content for digital channels.
• Ability to plan, shoot, edit photography and video.
• Knowledge of branding, accessibility, and editorial standards.

Responsibilities

• Identify and tell stories that showcase ET's people, services, initiatives, and impact.
• Capture and create photography, video, written content, and multimedia assets.
• Produce Employee Spotlights, success stories, service features, and other storytelling content.
• Create branded assets using Adobe Creative Cloud and Canva.
• Ensure content meets University branding, accessibility, and editorial standards.
• Own the day-to-day management of ET's social media channels.
• Develop and execute content strategies that increase awareness, engagement, and audience growth.
• Maintain content calendars and publishing schedules.
• Create, publish, and optimize content across social platforms.
• Monitor trends and identify opportunities for new and engaging content.
• Manage the ET Talk podcast program and maintain a regular release schedule.
• Coordinate guest outreach, scheduling, interview preparation, recording, promotion, and distribution.
• Lead the Employee Spotlight program, including planning, interviews, publishing, and promotion.
• Collaborate with the student Multimedia Specialist to produce podcast and spotlight content.

Skills

Content creation

Storytelling

Social media management

Campaign planning

Photography

Video production

Adobe Creative Cloud

Canva

Tools

Adobe Creative Cloud

Canva

Job description

Job Posting Title: Digital Content Specialist

Hiring Department: ET - Vice President and Office of CIO

Position Open To: All Applicants

Weekly Scheduled Hours: 40

FLSA Status: Exempt from FLSA

Earliest Start Date: Immediately

Position Duration: Expected to Continue Until Oct 19, 2027

Location: AUSTIN, TX

Job Details

General Notes

This is a fixed term position that may end one year after the employee's start date.

Flexible work arrangements are available for this position, including the ability to work remotely within the United States. We prefer a candidate located in the greater Austin area as travel to campus for occasional in-person events, training, team meetings, activities, etc., may be required.

This position provides life/work balance with typically a 40-hour work week, and travel limited to training (e.g., conferences/courses).

Enterprise Technology is dedicated to supporting the mission of the University of Texas at Austin of unlocking potential and preparing future leaders of the state.

Your Skills Will Make a Difference

You'll be working for a university that is internationally recognized for research and the work you do will make a difference in the lives of our students, faculty and staff. If you're the type of person that wants to know your work has meaning and impact, you'll like working for our campus.

The University of Texas at Austin and Enterprise Technology provide an outstanding benefits package to our staff. Those benefits include:

• Competitive health benefits (Employee premiums covered at 100%, family premiums at 50%)
• Vision, Dental, Life, and Disability insurance options
• Paid vacation, sick leave, and holidays
• Teachers Retirement System of Texas (a defined benefit retirement plan) or the Optional Retirement Program (a defined contribution plan)
• Additional Voluntary Retirement Programs: Tax Sheltered Annuity 403(b) and a Deferred Compensation program 457(b)
• Flexible spending account options for medical and childcare expenses
• Training and conference opportunities
• Tuition assistance
• Athletic ticket discounts
• Access to UT Austin's libraries and museums
• Free rides on all UT Shuttle and Capital metro buses with staff ID card

For more details, please see: https://hr.utexas.edu/prospective/benefits and https://hr.utexas.edu/current/services/my-total-rewards

Must be authorized to work in the United States on a full-time basis for any employer without sponsorship.

This position requires you to maintain internet service and a mobile phone with voice and data plans to be used when required for work.

Purpose

The Digital Content Specialist owns the day-to-day planning, creation, and growth of Enterprise Technology's social media channels and recurring storytelling campaigns. This position develops audience-centered content and marketing approaches, creates original multimedia content, identifies and captures stories across campus, and uses performance insights to strengthen awareness of Enterprise Technology's people, services, initiatives, and impact.

This is a hands-on role for a proactive content creator who can move projects from idea to execution. The specialist is expected to take ownership of digital channels, show initiative, bring forward fresh ideas, stay current with platform trends, and regularly work across campus to capture photography, short-form video, success interviews, events, and stories.

The Digital Content Specialist works closely with the Communications team to plan and deliver coordinated, accessible, and brand-aligned content across social media channels, podcast, and monthly newsletter contributions. The position contributes to content and marketing strategy while independently managing recurring campaigns, production workflows, and day-to-day publishing.

Responsibilities

Content Creation & Storytelling

• Identify and tell stories that showcase Enterprise Technology's people, services, initiatives, and impact.
• Capture and create photography, video, written content, and multimedia assets for digital channels.
• Produce Employee Spotlights, success stories, service features, and other storytelling content.
• Create branded assets using Adobe Creative Cloud and Canva.
• Ensure content meets University branding, accessibility, and editorial standards.

Social Media Management & Audience Growth

• Own the day-to-day management of Enterprise Technology's social media channels.
• Develop and execute content strategies that increase awareness, engagement, and audience growth.
• Maintain content calendars and publishing schedules.
• Create, publish, and optimize content across social platforms.
• Monitor trends and identify opportunities for new and engaging content.

Podcast & Employee Spotlight Programs

• Manage the ET Talk podcast program and maintain a regular release schedule.
• Coordinate guest outreach, scheduling, interview preparation, recording, promotion, and distribution.
• Lead the Employee Spotlight program, including planning, interviews, publishing, and promotion.
• Collaborate with the student Multimedia Specialist to produce podcast and spotlight content.