Hybrid Digital Content Strategist for Engineering

Newsletter Jobs; Knoxville (TN); Hybrid; USD 49,000 - 55,000; Full time

Job summary

The University of Tennessee, Knoxville, Office of Communications seeks a digital media specialist to promote faculty and student activities through digital channels. This hybrid role requires in-office two days per week in Knoxville, with remote work the rest of the time, and focuses on UI/UX, SEO, accessibility, and analytics.

You will create and post content for departmental sites and social channels, manage newsletters, and train faculty on personal research sites.

Qualifications

• Associate’s degree in communications, marketing, web design, English, or related field.
• 2+ years of professional experience related to duties and responsibilities.
• Knowledge of web accessibility standards, SEO, information architecture, and user-centered design.
• Proficiency with WordPress or another content management system.
• Strong writing and verbal communication skills; able to manage multiple projects.

Responsibilities

• Create, update, and maintain content for departmental websites.
• Develop content for college and administrative unit websites.
• Maintain digital content plans aligned with department priorities.
• Analyze website and email analytics to inform content distribution.
• Cross-post content to departmental and college platforms as appropriate.
• Coordinate website redesign efforts with the digital team.
• Train faculty to set up personal research websites.
• Develop email newsletters using marketing platforms and analytics.
• Coordinate social media posts and cross-post to college channels.
• Collaborate with clients on ongoing digital projects; attend team meetings.

Skills

Web accessibility

SEO

Information architecture

Adobe Creative Suite

WordPress CMS

Organizational skills

Content writing

Communication skills

Project management

Social media management

Template-based content creation

Education

Associate’s degree in communications, marketing, web design, English, or related field

Bachelor’s degree (preferred) in communications, marketing, web design, English, or related field

Tools

WordPress CMS

Adobe Creative Suite

Email marketing platforms

Job description

The University of Tennessee, Knoxville, Office of Communications seeks a digital media specialist to promote faculty and student activities through digital channels. This hybrid role requires in-office two days per week in Knoxville, with remote work the rest of the time, and focuses on UI/UX, SEO, accessibility, and analytics.

You will create and post content for departmental sites and social channels, manage newsletters, and train faculty on personal research sites.