Hybrid Digital Content Specialist – Engineering

University of Tennessee, Knoxville; Knoxville (TN); Hybrid; USD 49,000 - 55,000; Full time

Job summary

The University of Tennessee, Knoxville is seeking a Digital Media Specialist to promote faculty and student activities through digital channels. This role supports content creation, CMS management, analytics, and social media within the Tickle College of Engineering Office of Communications.

The position operates on a hybrid schedule: in the office two days per week with remote work the rest, collaborating with departments to deliver strategic digital content that meets accessibility and

Qualifications

• Associate degree in communications, marketing, web design, English, or related field.
• 2+ years of professional experience related to duties.
• Knowledge of accessibility standards, SEO, IA, and user-centered design.
• Proficiency with WordPress or similar CMS and Adobe Creative Suite.
• Ability to write concise content for digital platforms and manage social media.
• Strong organizational skills and ability to manage multiple projects.

Responsibilities

• Create, update, and maintain content for departmental websites.
• Develop content plans aligned with college and department priorities.
• Maintain analytics data and build content/distribution models.
• Cross-post content across departmental and college channels.
• Coordinate website redesign efforts with the digital team.
• Train faculty on personal research websites and use of CMS.
• Create e-newsletters using email platforms and analyze performance.
• Coordinate social media posts with the Social Media Manager.
• Meet with clients to discuss ongoing digital projects.
• Occasionally work on video projects as assigned.

Skills

General knowledge of web accessibility

SEO best practices

UI/UX principles

Adobe Creative Suite proficiency

WordPress or CMS proficiency

Content creation and writing

Social media management

Analytics and reporting

Project management

Education

Associate’s degree in communications

Associate’s degree in marketing

Associate’s degree in web design

Bachelor’s degree in communications

Tools

WordPress

Adobe Creative Suite

Video editing software

Job description

The University of Tennessee, Knoxville is seeking a Digital Media Specialist to promote faculty and student activities through digital channels. This role supports content creation, CMS management, analytics, and social media within the Tickle College of Engineering Office of Communications.

The position operates on a hybrid schedule: in the office two days per week with remote work the rest, collaborating with departments to deliver strategic digital content that meets accessibility and