Remote Digital Analytics Specialist for Pro Platform

Lincoln Motor Company; Denver (CO); Remote; USD 100,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Vehicle discount program

Paid time off

Job summary

Ford Motor Company in the United States is seeking an experienced Analyst, Digital Analytics to join the Ford Pro Digital Analytics & Experimentation team. You will translate stakeholder questions into measurement approaches, perform advanced analysis, and deliver clear recommendations that improve digital experiences and business outcomes.

This role blends hands-on analytics with technical problem-solving, and requires collaboration across Telematics, Marketing, Finance and Customer Service

Qualifications

• Bachelor’s degree or equivalent in analytics, CS, or related field.
• 5+ years in digital/product/marketing analytics or BI.
• 3+ years using a digital analytics platform (Adobe Analytics/Google Analytics).
• 3+ years SQL to analyze large datasets and validate outputs.
• 2+ years creating dashboards or reusable reports (Power BI/Tableau/Looker).

Responsibilities

• Lead measurement and insight generation across unauthenticated and authenticated journeys with KPIs and success criteria.
• Partner with product managers, engineers, designers, and tagging teams to measure new digital experiences.
• Collaborate with Telematics, Marketing, Finance, and Customer Service analytics to tell holistic Ford Pro stories.
• Analyze clickstream and behavioral data; perform journey analyses to identify friction and opportunities.
• Curate Adobe Analytics workspaces and build dashboards and self-service reporting.
• Use SQL to integrate and interpret enterprise datasets and develop unified views.

Skills

Adobe Analytics

SQL

Dashboard design

Data storytelling

Cross-functional collaboration

Education

Bachelor’s degree or equivalent

Tools

Power BI

Tableau

Looker

Job description

Ford Motor Company in the United States is seeking an experienced Analyst, Digital Analytics to join the Ford Pro Digital Analytics & Experimentation team. You will translate stakeholder questions into measurement approaches, perform advanced analysis, and deliver clear recommendations that improve digital experiences and business outcomes.

This role blends hands-on analytics with technical problem-solving, and requires collaboration across Telematics, Marketing, Finance and Customer Service