Digital Analytics Analyst for Pro Digital Product

Lincoln Motor Company; Lincoln (NE); Remote; USD 100,000 - 193,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

Parental leave and family care

Tuition assistance

Employee resource groups

Paid time off and holidays

Vehicle discount program

Back-up childcare subsidies

Paid time off to volunteer

Vacation purchasing option

Job summary

Ford Motor Company is seeking an Analyst, Digital Analytics to translate stakeholder questions into measurement approaches, perform advanced analyses, and deliver actionable recommendations for Ford Pro Digital Product. You will build dashboards, curate analytics workspaces, and collaborate across Telematics, Marketing, Finance, and Customer Service teams.

The role blends hands‑on analytics with technical problem‑solving, emphasizing scalable analytics, AI-enabled workflows, and executive-ready

Qualifications

• Bachelor’s degree in analytics, data science, CS, statistics, economics, engineering, business, marketing, or related field, or equivalent experience.
• 5 years of digital analytics, product analytics, or related field.
• 3 years with a digital analytics platform such as Adobe Analytics or Google Analytics.
• 3 years using SQL to analyze large datasets and integrate data sources.
• 2 years creating dashboards or self‑service reporting with Power BI, Tableau, Looker, or similar.

Responsibilities

• Lead measurement and insight generation across Ford Pro Digital Product journeys, translating goals into KPIs and measurement plans.
• Partner with product managers, engineers, designers, and data teams to ensure measure readiness.
• Collaborate with analytics teams to tell holistic Ford Pro stories.
• Analyze clickstream and behavioral data; conduct journey analyses to identify friction and opportunities.
• Curate Adobe Analytics workspaces and build dashboards and self‑service reports.

Skills

Digital analytics

Adobe Analytics or Google Analytics

SQL

Dashboards (Power BI/Tableau/Looker/Qa

Education

Bachelor’s degree or equivalent

Master’s degree (preferred)

Tools

Adobe Analytics

Google Analytics

Power BI

Tableau

Looker

Qlik

Job description

Ford Motor Company is seeking an Analyst, Digital Analytics to translate stakeholder questions into measurement approaches, perform advanced analyses, and deliver actionable recommendations for Ford Pro Digital Product. You will build dashboards, curate analytics workspaces, and collaborate across Telematics, Marketing, Finance, and Customer Service teams.

The role blends hands‑on analytics with technical problem‑solving, emphasizing scalable analytics, AI-enabled workflows, and executive-ready