Remote Demand Gen & Campaigns Specialist

Omnicell, Inc.; Fort Worth (TX); On-site; USD 70,000 - 90,000; Full time

Job summary

Omnicell, Inc. through EnlivenHealth seeks a Demand Generation & Business Development Specialist to drive digital programs across the buyer journey, including content creation, lead generation, and sales enablement across multiple channels.

The role emphasizes collaboration with Sales, Customer Success, and Product, requiring strong writing, project management, and an ability to manage multiple priorities in a fast-paced environment.

Qualifications

• Clear written and verbal communication across audiences.
• Ability to create and adapt content for multiple channels and audiences.
• Knowledge of digital demand generation, email, social media, webinars, and events.
• Strong project coordination and organizational skills.
• Self-starter with ownership and momentum in a fast-paced environment.
• Proficiency with Microsoft Office and collaboration platforms.
• Experience with CRM, marketing automation, web CMS, social media, webinars, and analytics.
• Ability to use data to assess performance and adjust strategies.
• Ability to collaborate across Sales, Customer Success, Product, and partners.
• Willingness to accept feedback and manage review cycles.

Responsibilities

• Plan, create, schedule, and publish social media content.
• Draft and coordinate blog posts, emails, landing pages, and event communications.
• Execute lead-gen, nurture, and email campaigns with stakeholders.
• Coordinate webinars and virtual events from topic development to reporting.
• Maintain website content and basic SEO elements.
• Support development of case studies and testimonials.
• Support PR activities and calendar trackers.
• Assist conferences, trade shows, and customer events.
• Collaborate on updating sales materials and assets.
• Track engagement metrics and summarize results for optimization.

Skills

Strong writing

Project coordination

Digital marketing

Content creation

Cross-functional collaboration

Analytics literacy

CRM experience

Education

Bachelor’s degree in Marketing or related field

Tools

Pardot

Salesforce

Webflow

Google Analytics

CRM systems

Job description

Omnicell, Inc. through EnlivenHealth seeks a Demand Generation & Business Development Specialist to drive digital programs across the buyer journey, including content creation, lead generation, and sales enablement across multiple channels.

The role emphasizes collaboration with Sales, Customer Success, and Product, requiring strong writing, project management, and an ability to manage multiple priorities in a fast-paced environment.