Remote Data Ops Analyst — CRM Data Quality & Lead Routing

Crystal Equation Corporation; San Francisco (CA); Remote; USD 85,000 - 92,000; Full time

Benefits offered by this job

Paid time off

Health insurance

401K

Parental leave

Job summary

Crystal Equation Corporation is seeking a Data Ops Analyst to own lead and account data quality for Hotels, ensuring deduplication, enrichment, and criteria-based routing before reps see prospects. You will define SLAs, audit CRM data quality, and collaborate with sales on escalations, blending technical depth with business judgment.

You will apply AI judiciously, build scalable data workflows, and leverage SQL/Python and Excel/Sheets to validate data and fix root causes.

Qualifications

• 5-6+ years of experience in data operations or GTM engineering.
• Hands-on Salesforce experience incl. account structuring, deduplication, field mapping, and data cleanup.
• Strong instinct for data quality; you can navigate complex data structures and fix inconsistencies.
• Experience designing or refining lead qualification criteria and SLAs.
• Experience sourcing third-party data vendors and enrichment tools.
• Strong Excel/Google Sheets skills.
• Strong SQL skills to validate data and investigate anomalies; Python is a plus.
• Experience with AI tools for lightweight internal processes.

Responsibilities

• Data Sourcing & Deduplication: ensure leads and accounts entering the pipeline are accurate and deduplicated.
• Lead Qualification & Routing: refine standards to decide if a lead is good enough and route correctly.
• CRM & Account Data Integrity: maintain Hotels data health in CRM and clean duplicates.
• Escalations & Field Partnership: act as the go-to for data issues and fix underlying processes.
• Applying AI Where It Fits: identify where AI speeds data QA without overstating capabilities.

Skills

Data operations

Salesforce

SQL

Python

Excel/Google Sheets

AI tools

Tools

Salesforce

AI tools (Claude Code)

Job description

Crystal Equation Corporation is seeking a Data Ops Analyst to own lead and account data quality for Hotels, ensuring deduplication, enrichment, and criteria-based routing before reps see prospects. You will define SLAs, audit CRM data quality, and collaborate with sales on escalations, blending technical depth with business judgment.

You will apply AI judiciously, build scalable data workflows, and leverage SQL/Python and Excel/Sheets to validate data and fix root causes.