Remote Data-Driven Performance Creative Strategist

PetLabCo.; Austin (TX); Remote; USD 80,000 - 130,000; Full time

Benefits offered by this job

PTO 20 days

Company bonus

Health insurance

Vision & Dental

Learning budget

Disability insurance

Life insurance

401K

Remote work

Food stipend

Internet stipend

Job summary

PetLabCo is seeking a Creative Strategist to bridge data and creative across paid channels. You will own performance-driven ad concepts, scriptwriting, and testing strategies, partnering with Paid Media, Video, Organic Social, and Influencer teams to scale acquisition and revenue.

The role emphasizes data-driven storytelling, strong hooks, and production collaboration to deliver scalable, high-performing content across platforms.

Qualifications

• Minimum 3 years in creative strategy or performance roles.
• Experience with high-growth DTC brands a plus.
• Strong ability to translate data into creative direction.

Responsibilities

• Analyze performance data across Meta, TikTok, YouTube to identify winners.
• Create and script compelling ads using A/B testing frameworks.
• Brief UGC creators and influencers; guide production with clear hooks and talking points.
• Oversee production briefs, ensure overlays, pacing, and storytelling meet performance benchmarks.
• Design and manage a structured testing roadmap for paid channels.

Skills

3+ years experience

Meta & TikTok

Analytical skills

Portfolio of results

Briefing influencers

Paid creative metrics

Tools

Meta Ads platform

TikTok Ads

Analytics tools

Job description

PetLabCo is seeking a Creative Strategist to bridge data and creative across paid channels. You will own performance-driven ad concepts, scriptwriting, and testing strategies, partnering with Paid Media, Video, Organic Social, and Influencer teams to scale acquisition and revenue.

The role emphasizes data-driven storytelling, strong hooks, and production collaboration to deliver scalable, high-performing content across platforms.