Remote Data-Driven Marketing Strategist (SEO)

The Trevor Project; Hawaii; Remote; USD 79,000 - 87,000; Full time

Benefits offered by this job

Comprehensive health coverage

Mental health resources

403(b) retirement plan with 3% match

Generous paid time off and holidays

Employee Assistance Program (EAP)

Remote work flexibility with tech/home

Monthly internet reimbursement

Job summary

The Trevor Project is the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. The Digital Marketing Strategist role will support high-impact campaigns and activations across channels, collaborating with Marketing, Development, and Communications to advance our mission and reach diverse audiences.

This remote position serves the continental United States, Alaska, or Hawaii and reports to the Director of Marketing Operations.

Qualifications

• Demonstrated experience developing integrated marketing strategies informed by a deep understanding of data analytics
• Experience developing and implementing SEO, AEO, and GEO strategies
• Non-profit experience preferred, but not required
• Ability to quickly react and adjust to changing conditions, identifying risks, and developing solutions
• Proficiency in: Asana or other project management software, Google Suite, Google Analytics (GA4), Wordpress at a basic level, Sprout Social / Mailchimp experience

Responsibilities

• Assist in coordinating multi-channel strategy across teams via our Quarterly Planning process to create distribution plans and activate across all Trevor channels.
• Leverage data to optimize activations and campaigns per-channel in coordination with channel owners to meet key awareness, engagement, and fundraising goals.
• Investigate all reported data during monthly and quarterly reporting to assist channel stakeholders with key insights and relevant narratives that enable actionable strategies.
• Utilize third-party platforms like MailChimp, Asana, WordPress, and SproutSocial for project implementation and reporting.
• Utilize available audience research to deeply understand our audiences, who they are, their motivators/demotivators, and their online and offline behaviors, and apply those learnings to our marketing activations and campaigns.
• Lead SEO, AEO, and GEO optimization efforts and implementation strategies.
• Provide marketing and content strategy consultation to internal teams and external partners as needed.
• Support cross-department communications related to project plans, reporting, and as needed.
• Demonstrate fair, ethical, and equitable business practices
• Learn eagerly, share knowledge appropriately, and improve continuously
• Demonstrate successful planning and problem-solving skills, including multitasking and working well within tight timelines
• Work, communicate, and collaborate effectively with others
• Demonstrate attention to detail and accuracy in all work
• Demonstrate a commitment to fostering and maintaining an environment of belonging
• Other relevant duties and responsibilities as assigned

Skills

Data analytics

Integrated marketing strategy

English proficiency

Adaptability

Tools

Asana

Google Workspace

Google Analytics GA4

WordPress (basic)

Sprout Social/Mailchimp

Job description

The Trevor Project is the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. The Digital Marketing Strategist role will support high-impact campaigns and activations across channels, collaborating with Marketing, Development, and Communications to advance our mission and reach diverse audiences.

This remote position serves the continental United States, Alaska, or Hawaii and reports to the Director of Marketing Operations.