Digital Marketing Automation Specialist

The Trevor Project; Hydaburg (AK); Remote; USD 65,000 - 105,000; Full time

Benefits offered by this job

Health coverage

403(b) retirement plan with 3% match

Generous paid time off

Employee Assistance Program (EAP)

Remote work flexibility with tech/home

Job summary

The Trevor Project is seeking a Digital Marketing Strategist to drive integrated campaigns across channels from a remote location in the continental United States, Alaska, or Hawaii. You will collaborate with Marketing, Content, Development, and Communications to translate data into actionable marketing plans and outcomes.

You will lead SEO, AEO, and GEO initiatives, manage campaigns with tools like MailChimp, Asana, WordPress, and SproutSocial, and report to the Director of Marketing

Qualifications

• Experience developing data-driven marketing strategies.
• Strong SEO, AEO, and GEO capabilities.
• Ability to quickly react to changing conditions and identify risks.
• Asana or other project management software.
• Google Suite proficiency.
• GA4 familiarity.
• Basic WordPress experience.
• Proficiency in spoken and written English.

Responsibilities

• Coordinate multi-channel strategy across teams via Quarterly Planning to create distribution plans and activate across all Trevor channels.
• Leverage data to optimize activations and campaigns per-channel in coordination with channel owners to meet key goals.
• Investigate reported data during monthly/quarterly reporting to assist stakeholders with insights and narratives.
• Utilize MailChimp, Asana, WordPress, and SproutSocial for project implementation and reporting.
• Use audience research to understand audiences and apply learnings to activations.
• Lead SEO, AEO, and GEO optimization efforts and implementations.
• Provide marketing and content strategy consultation to internal teams and external partners as needed.
• Support cross-department communications related to project plans and reporting.

Skills

Integrated marketing strategy

SEO

AEO

GEO

Data analytics

Asana

Google Suite

GA4

WordPress

English communication

Job description

The Trevor Project is the leading suicide prevention and crisis intervention organization for LGBTQ+ young people. Trevor offers 24/7 crisis services, connecting highly trained counselors with LGBTQ+ young people whenever they need support. To drive prevention efforts, The Trevor Project also operates robust research, advocacy, education, and peer support programs. Every day, and in every role, our staff contribute to our critical mission of ending suicide among lesbian, gay, bisexual, transgender, queer & questioning young people by embodying our values:

Heart - We care deeply and commit to do what matters

Community - Together, we are an unstoppable force for good

The Trevor Project will not sponsor an employment visa for this position.

Digital Marketing Strategist

This role will be remote in the continental United States, Alaska, or Hawaii

Director of Marketing Operations

The Trevor Project will not sponsor a work visa for this role.

Contract and Eligibility

• Exempt Full Time
• Union Role?

Every day, and in every role, our staff contribute to our critical mission of ending suicide among lesbian, gay, bisexual, transgender, queer & questioning young people, while fostering an inclusive approach to our direct work and engagement with Trevor colleagues across the organization and continually growing our LGBTQ+ competency and awareness.

The Digital Strategist will support high-impact integrated marketing campaigns and activations with the aim of reaching and engaging our audiences. They will work closely with Marketing & Content, Development, Communications, and other stakeholders to support key priorities and goals, understand marketing data and performance trends, implement changes and recommend testing based on that data, and bring deliverables to life across channels. The role reports to the Director of Marketing Operations.

Responsibilities

• Assist in coordinating multi-channel strategy across teams via our Quarterly Planning process to create distribution plans and activate across all Trevor channels.
• Leverage data to optimize activations and campaigns per-channel in coordination with channel owners to meet key awareness, engagement, and fundraising goals.
• Investigate all reported data during monthly and quarterly reporting to assist channel stakeholders with key insights and relevant narratives that enable actionable strategies.
• Utilize third‑party platforms like MailChimp, Asana, WordPress, and SproutSocial for project implementation and reporting.
• Utilize available audience research to deeply understand our audiences, who they are, their motivators/demotivators, and their online and offline behaviors, and apply those learnings to our marketing activations and campaigns.
• Lead SEO, AEO, and GEO optimization efforts and implementation strategies.
• Provide marketing and content strategy consultation to internal teams and external partners as needed.
• Support cross‑department communications related to project plans, reporting, and as needed.

Required Skills

• Demonstrated experience developing integrated marketing strategies informed by a deep understanding of data analytics
• Experience developing and implementing SEO, AEO, and GEO strategies
• Ability to quickly react and adjust to changing conditions, identifying risks, and developing solutions
• Asana or other project management software
• Google Suite
• Google Analytics (GA4)
• Wordpress at a basic level
• Ideally would also have experience with social media management platforms and/ or email management (e.g. Proficiency in spoken and written English

Join a mission‑driven organization where your work makes a real impact on the lives of LGBTQ+ young people—every single day.

Benefits

• Comprehensive health coverage, including plans that support various gender affirmation care needs
• Mental health resources, with access to virtual care and a variety of in and out of network options for support
• 403(b) retirement plan with a 3% employer match, vesting over three years
• Generous paid time off and company holidays to rest and recharge
• Employee Assistance Program (EAP) offering confidential emotional support, work‑life solutions, financial and legal guidance, and online resources
• Remote work flexibility from anywhere in the continental U.Alaska, or Hawaii- with provided technology, a home office setup reimbursement, and a monthly internet reimbursement

The Trevor Project provides equal employment opportunities (EEO) to all employees and qualified applicants for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, age, disability, genetic information, veteran status, or any other status protected by applicable law or policy. The Trevor Project complies with all applicable laws regarding …