Remote Customer Stories Lead

Siemens; Salt Lake City (UT); Remote; USD 103,000 - 185,000; Full time

Job summary

Siemens Digital Industries Software is seeking a Customer Stories Lead to execute a customer storytelling and advocacy program that strengthens the Siemens brand and accelerates sales. You will own day-to-day operations, transforming customer successes into compelling narratives for executive audiences and across marketing channels.

Working with Growth leadership, you will build a scalable proof engine that highlights measurable outcomes and value of our solutions across industries, ensuring

Qualifications

• 7+ years in Customer Marketing or related field.
• Experience in B2B SaaS, enterprise software, AI, cloud, or data platforms.
• Proven ability to create customer-facing content that drives engagement and business impact.
• Experience working directly with senior customer stakeholders and executive audiences.

Responsibilities

• Execute the Customer Storytelling Strategy.
• Own the end-to-end customer story pipeline, including identification, outreach, interviews, content development, approvals, publication, and activation.
• Develop customer-friendly processes for participation, permissions, approvals, advocacy tracking, and ongoing reference management.
• Identify and address story and reference gaps across industries, buyer personas, use cases, products, geographies, and sales segments.
• Create and oversee a variety of customer assets including case studies, videos, executive interviews, sales materials, and testimonials.
• Collaborate with Brand, Product Marketing, Communications, and Field teams to activate stories across campaigns, launches, events, and social programs.
• Support Sales and Customer Advocacy by building reference portfolios, managing reference requests, and preparing advocates for webinars and executive briefings.

Skills

Interviewing

Writing

Editing

Storytelling

Cross-functional collab

Job description

Siemens Digital Industries Software is seeking a Customer Stories Lead to execute a customer storytelling and advocacy program that strengthens the Siemens brand and accelerates sales. You will own day-to-day operations, transforming customer successes into compelling narratives for executive audiences and across marketing channels.

Working with Growth leadership, you will build a scalable proof engine that highlights measurable outcomes and value of our solutions across industries, ensuring