Strategic Customer Marketing Lead (Remote)

Absorb Software; United States; Remote; USD 90,000 - 125,000; Full time

Benefits offered by this job

Fully remote-first work

Health & Wellness benefits

Equipment allowance

Flex allowance

Career growth

DEI programs

Job summary

Absorb Software, a leading AI-driven learning platform provider, seeks a Customer Marketing Manager to drive adoption and engagement for product launches. You will lead customer advocacy, manage the Innovation Council, and produce campaigns across newsletters, webinars, and in-app messaging.

You’ll partner with Lifecycle Marketing, Product Marketing, and GTM teams to ensure customers are informed, inspired, and ready for what’s next, while tracking campaign success and impact.

Qualifications

• 3–5 years in customer marketing or similar; ideally B2B SaaS
• Experience running campaigns for product launches or feature adoption
• Strong writer who turns product messaging into customer comms
• Hands-on with marketing automation and CRM tools (Salesforce); Pendo and review sites like G2 a plus
• Organized enough to run multiple programs and report results
• Learning tech or HR tech experience a plus

Responsibilities

• Plan and execute customer campaigns for product launches from beta to GA and post-launch adoption
• Turn product messaging into customer-facing copy for emails, in-app, webinars, and newsletters
• Maintain the customer communications calendar to bundle releases and avoid overload
• Produce the monthly customer newsletter and track engagement
• Run adoption campaigns for priority products starting with Aura
• Grow the customer advocacy pipeline including reviews, testimonials, and case studies
• Track campaign and advocacy results and report on adoption and webinar attendance
• Collaborate with Product Marketing, GTM, Product Management, Customer Success and Content teams

Skills

Customer marketing

Campaign management

Strong writer

Marketing automation

CRM tools (Salesforce)

Pendo & G2

Organizational skills

Learning/HR tech experience

Tools

Salesforce

Absorb LMS

Confluence

Teams

Claude

Job description

Absorb Software, a leading AI-driven learning platform provider, seeks a Customer Marketing Manager to drive adoption and engagement for product launches. You will lead customer advocacy, manage the Innovation Council, and produce campaigns across newsletters, webinars, and in-app messaging.

You’ll partner with Lifecycle Marketing, Product Marketing, and GTM teams to ensure customers are informed, inspired, and ready for what’s next, while tracking campaign success and impact.