Remote Customer Advocacy Marketing Lead

Mcgraw Hill; Chicago (IL); Remote; USD 80,000 - 100,000; Full time

Benefits offered by this job

Annual bonus

Medical benefits

Job summary

McGraw Hill seeks a Senior Marketing Manager, Customer Advocacy, to lead scalable programs turning educators, admins and students into credible customer proof. You will recruit advocates, translate outcomes into stories, and equip teams with insights and assets for pipeline, retention and product development.

You’ll partner with Marketing, Sales, Customer Success and Product, driving engagement, governance, and measurable impact across education markets.

Qualifications

• Bachelor’s degree required.
• 3-5 years of experience in customer advocacy, community management, customer marketing, technology marketing or related roles.
• Proven ability to build trusted relationships with internal teams and customers.
• Excellent storytelling, written, verbal, and visual communication skills.
• Strong organizational skills to manage multiple projects.
• Autonomy, speed, decisiveness, and impact orientation.
• Strong analytical skills and data-driven mindset.
• Business writing skills with familiarity with PowerPoint, Outlook, Excel, Salesforce.com, Marketo, Gainsight, Tableau, Asana and AI tools.
• Familiarity with EdTech industry or experience working with faculty/educators is strongly desirable.

Responsibilities

• Develop and execute a comprehensive customer advocacy strategy to boost retention, acquisition and brand credibility.
• Manage advocate programs end-to-end: recruitment, onboarding and engagement.
• Organize user forums, best practice sessions and advocate trainings.
• Collaborate with product/platform teams to involve advocates in beta testing and roadmapping.
• Build long-term relationships with customer champions and advisory board members.
• Expand advocacy programs into new markets and opportunities.
• Collaborate on case studies, testimonials and videos highlighting success stories.
• Share win/loss analyses to replicate successful approaches.
• Develop online community tools and enablement resources.
• Track advocacy KPIs and report impact on engagement, pipeline and retention.
• Adjust priorities to support high-impact initiatives.

Skills

Relationship building

Storytelling

Analytical

Cross-functional collaboration

Data-driven

Communication

PowerPoint

Salesforce.com

Marketo

Tableau

Education

Bachelor’s Degree

Tools

PowerPoint

Outlook

Excel

Salesforce.com

Marketo

Gainsight

Tableau

Asana

Job description

McGraw Hill seeks a Senior Marketing Manager, Customer Advocacy, to lead scalable programs turning educators, admins and students into credible customer proof. You will recruit advocates, translate outcomes into stories, and equip teams with insights and assets for pipeline, retention and product development.

You’ll partner with Marketing, Sales, Customer Success and Product, driving engagement, governance, and measurable impact across education markets.