Advocacy Marketing Manager

McGraw Hill; Columbus (OH); Remote; USD 80,000 - 115,000; Full time

Job summary

McGraw Hill seeks a Senior Marketing Manager, Customer Advocacy, to lead scalable programs that turn educator and student experiences into credible customer proof. You will recruit, engage and activate advocates and translate outcomes into compelling stories for Marketing, Sales, Customer Success and Product teams.

This is a remote role with up to 20% travel, open to US workers. Ideal candidates have 3–5 years in advocacy roles, strong storytelling and data skills, and familiarity with EdTech

Qualifications

• Bachelor's degree required in a related field.
• 3–5 years in customer advocacy, community management or related roles.
• Proven ability to build trusted relationships across teams and customers.
• Excellent storytelling and written, verbal and visual communication skills.
• Strong organizational and multi-project management skills.
• Data-driven mindset with strong analytical skills.

Responsibilities

• Develop and execute a comprehensive customer advocacy strategy to increase retention and brand credibility.
• Manage advocate programs end-to-end including recruitment, onboarding and ongoing engagement.
• Organize user forums, best practice sharing sessions and advocate training.
• Partner with product/platform teams for beta testing and roadmap discussions.
• Build long-term relationships with customer champions and advisory board members.
• Expand advocacy programs into new markets and opportunities.

Education

Bachelor's degree

Tools

PowerPoint

Outlook

Excel

SmartSheet

Salesforce.com

Marketo

Gainsight

Tableau

Asana

AI tools

Job description

Overview

Impact the Moment

As the Senior Marketing Manager, Customer Advocacy, you will lead the strategy and execution of scalable programs that turn the experiences of educators, administrators and students into credible customer proof. You will recruit, engage, and activate advocates; translate customer outcomes into compelling stories; and equip Marketing, Sales, Customer Success, and Product teams with insights and assets that support pipeline, retention, product development, and brand differentiation. Combining relationship management, marketing strategy, and operational rigor, you will strengthen the customer experience and reinforce McGraw Hill's reputation as a trusted partner.

This role is remote position, requiring up to 20% travel for internal and external events and meetings, and open to applicants authorized to work for any employer within the United States.

What You'll Do:

Customer Advocacy & Community

• Develop and execute a comprehensive customer advocacy strategy to increase customer retention, acquisition and brand credibility in partnership with customer success, sales, marketing & product/platform development.
• Manage the faculty, administrator and student advocate programs end-to-end, including recruitment, onboarding and ongoing engagement.
• Organize and facilitate user forums, best practice sharing sessions, and ongoing advocate training and other thought-leadership events.
• Partner with product & platform teams to involve advocates in beta testing, feedback sessions, and roadmap discussions.
• Build and nurture long-term relationships with customer champions and advisory board members and ensure we are fully leveraging their value.
• Expand successful advocacy programs into new markets and opportunities.

Customer Storytelling & Content

• Collaborate with other marketing leads to develop case studies, testimonials and videos highlighting advocate success stories.
• Partner with internal stakeholders to understand win/loss analysis and sharing success stories internally to help us further replicate what works.
• Build online community and searchable tools for internal enablement.

Process, Measurement & Impact

• Enhance scalable governance, workflows, and processes to further amplify a successful program.
• Track and report advocacy KPIs to measure impact on engagement, pipeline, retention and sentiment.
• Adjust priorities as needed to support high-impact advocacy initiatives and evolving business needs.

What You Bring:

• Bachelor's Degree required.
• 3-5 years of experience in customer advocacy, community management, customer marketing, technology marketing or related roles.
• Proven ability to build trusted relationships - both internally through cross-functional collaboration but also experience working directly with customers.
• Excellent storytelling, written, verbal, and visual communication skills.
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Comfortable with autonomy and working at speed: proactive, decisive, and impact oriented.
• Strong analytical skills and data-driven mindset.
• Strong business writing skills and experience with tools like PowerPoint, Outlook, Excel, SmartSheet, Salesforce.com, Marketo, Gainsight, Tableau, Asana and a variety of AI tools.
• Familiarity with EdTech industry or experiencing working with faculty/educators strongly desired.

Why work for us?

At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey. Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention. Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students' lives. It's an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.

The pay range for this position is between $80,000 - $115,000 USD annually, however, base pay offered may vary depending on job-related knowledge, skills, experience, and location. An annual bonus plan is provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.