Remote CRO Specialist: Landing Page Optimization

Universal Technical Institute, Inc.; United States; Teletrabalho; USD 75 000 - 85 000; Tempo integral

Vantagens oferecidas por esta oferta de emprego

Tuition Waiver

Paid Time Off

Retirement Matching

Paid Parental Leave

Competitive Insurance

Pet Insurance

Health Plan Enrollment

Resumo da oferta

Universal Technical Institute, Inc. is seeking a CRO Specialist to optimize paid media landing pages and improve inquiry rates. Reporting to the CRO Manager, you will propose, test, and implement evidence-based optimizations using behavioral analytics, A/B testing, and funnel data.

The role emphasizes driving conversions across remote US campaigns, delivering actionable recommendations, maintaining an experimentation backlog, and collaborating with CRO, UX, development, and paid-media teams.

Qualificações

• Bachelor’s degree in marketing or related field (required).
• Minimum of three years in CRO, digital marketing, or performance UX (required).
• Hands-on A/B testing experience (required).
• Prior experience in a similar role at an advertising agency (preferred).
• Proficient in GA4 and behavioral analytics tools (Hotjar, Contentsquare) (preferred).
• Familiarity with Optimizely, VWO, Uniform, or other experimentation platform (preferred).

Responsabilidades

• Execute assigned landing page optimization initiatives.
• Apply structured heuristic evaluations to identify conversion barriers and improvement opportunities.
• Analyze analytics, behavioral data, paid-media performance, and user research.
• Consolidate findings into clear themes, problem statements, hypotheses, and recommendations.
• Maintain the experimentation backlog, research repository, and decision records.
• Coordinate requirements, UX design, development, implementation, QA, launch, and measurement.
• Identify and advance high-confidence quick wins alongside controlled experiments.
• Validate message match between paid-media campaigns, visitor intent and landing-page content.
• Prepare concise slide decks communicating findings, recommendation, results and next steps.
• Document wins, losses, and inclusive test as reusable program learning.
• Ensure accuracy across tracking, data entry, reporting and experiment documentation.
• Support visit-to-inquiry improvement while monitoring downstream lead-quality indicators.
• Stay current on experimentation best practices, competitor trends and test ideation frameworks.
• Partner with CRO, UX, development, paid-media, and agency stakeholders to advance assigned initiatives.

Conhecimentos

CRO

Digital marketing

A/B testing

Data analysis

Stakeholder comms

Project management

Attention to detail

Formação académica

Bachelor’s degree in marketing or related field

Ferramentas

GA4

Hotjar

Contentsquare

Optimizely

VWO

Uniform

Descrição da oferta de emprego

Universal Technical Institute, Inc. is seeking a CRO Specialist to optimize paid media landing pages and improve inquiry rates. Reporting to the CRO Manager, you will propose, test, and implement evidence-based optimizations using behavioral analytics, A/B testing, and funnel data.

The role emphasizes driving conversions across remote US campaigns, delivering actionable recommendations, maintaining an experimentation backlog, and collaborating with CRO, UX, development, and paid-media teams.