CRO / Landing Page Specialist

Kore RPO; United States; Remote; USD 41,000 - 55,000; Full time

Job summary

Ride The Wave is seeking a data-driven CRO / Landing Page Specialist to boost conversion performance across landing pages and marketing funnels. You will optimize forms, align messaging with campaigns, and run rigorous A/B tests to turn traffic into measurable results.

Responsibilities include auditing pages, setting up tracking, analyzing funnel metrics, and collaborating with marketing and creative teams to improve lead generation. This role demands independent work within a distributed team.

Qualifications

• Hands-on experience in conversion rate optimization, landing pages, and lead generation.
• Strong understanding of Meta Ads, performance marketing funnels, and attribution.
• Experience with landing-page builders, analytics tools, and A/B testing platforms.
• Able to translate data into clear experiments and measurable improvements.
• Analytical, organized, and comfortable working independently with a distributed team.

Responsibilities

• Build, audit, and optimize landing pages and lead-capture forms.
• Improve marketing funnels and align landing-page messaging with campaign creative and audience intent.
• Plan and run A/B tests on headlines, layouts, calls to action, forms, and page elements.
• Analyze conversion rates, funnel drop-off, lead quality, and user behavior; recommend prioritized improvements.
• Set up and validate tracking and analytics, and report on performance and testing outcomes.
• Partner with marketing and creative teams to improve lead-generation results.

Skills

CRO

Landing pages

Lead generation

Meta Ads

Performance funnels

Attribution

A/B testing

Analytics tools

Experiment design

Data analysis

Independent work

Tools

Google Analytics

Hotjar

Optimizely

VWO

GA4

Job description

CRO / Landing Page Specialist Latin America | Target Compensation: Approximately $4,000/month

Ride The Wave helps home-service businesses generate qualified inbound leads through organic, community-driven marketing. We are seeking a data-driven CRO / Landing Page Specialist to improve conversion performance across landing pages and marketing funnels, turning traffic into measurable business results.

KEY RESPONSIBILITIES

• Build, audit, and optimize landing pages and lead-capture forms.
• Improve marketing funnels and align landing-page messaging with campaign creative and audience intent.
• Plan and run A/B tests on headlines, layouts, calls to action, forms, and page elements.
• Analyze conversion rates, funnel drop-off, lead quality, and user behavior; recommend prioritized improvements.
• Set up and validate tracking and analytics, and report on performance and testing outcomes.
• Partner with marketing and creative teams to improve lead-generation results.

REQUIRED QUALIFICATIONS

• Hands-on experience in conversion rate optimization, landing pages, and lead generation.
• Strong understanding of Meta Ads, performance marketing funnels, and attribution.
• Experience with landing-page builders, analytics tools, and A/B testing platforms.
• Able to translate data into clear experiments and measurable improvements.
• Analytical, organized, and comfortable working independently with a distributed team.