Remote CRO Specialist: AI-Driven Conversions & Growth

McClatchy Company,The; United States; Remote; USD 72,000 - 110,000; Full time

Benefits offered by this job

401(k) with employer match

Paid time off

Corporate holidays

Mental health benefits

Job summary

McClatchy Media seeks a data-driven CRO Specialist to experiment boldly, optimize user journeys, and drive measurable results across digital campaigns using AI-powered experimentation.

You will design A/B and multivariate tests, analyze behavior with GA4 and heatmaps, collaborate across teams, and translate insights into high-converting experiences while maintaining an ethical, audience-first approach.

Qualifications

• 2+ years of CRO, growth marketing, or digital analytics experience.
• Proficiency with GA4, Hotjar, Crazy Egg, Clarity, and testing platforms.
• Basic HTML, CSS, and Google Tag Manager skills.
• Analytical thinker with creative problem-solving.
• Strong communicator, collaborator, and quick learner with AI.
• Comfortable with remote, flexible, results-oriented teamwork.

Responsibilities

• Design and run A/B and multivariate tests to improve conversion rates.
• Analyze user behavior to identify friction points and opportunities.
• Collaborate across teams to build high-converting digital experiences.
• Translate insights into actionable optimizations and experimentation roadmaps.

Skills

CRO

GA4

Hotjar

Crazy Egg

Clarity

GTM

HTML/CSS

Analytical mindset

Communication

Remote work

Tools

Google Tag Manager

A/B testing platforms

Web analytics tools

Job description

McClatchy Media seeks a data-driven CRO Specialist to experiment boldly, optimize user journeys, and drive measurable results across digital campaigns using AI-powered experimentation.

You will design A/B and multivariate tests, analyze behavior with GA4 and heatmaps, collaborate across teams, and translate insights into high-converting experiences while maintaining an ethical, audience-first approach.