Conversion Rate Specialist

McClatchy Company,The; United States; Remote; USD 72,000 - 110,000; Full time

Benefits offered by this job

401(k) with employer match

Paid time off

Corporate holidays

Mental health benefits

Job summary

McClatchy Media seeks a data-driven CRO Specialist to experiment boldly, optimize user journeys, and drive measurable results across digital campaigns using AI-powered experimentation.

You will design A/B and multivariate tests, analyze behavior with GA4 and heatmaps, collaborate across teams, and translate insights into high-converting experiences while maintaining an ethical, audience-first approach.

Qualifications

• 2+ years of CRO, growth marketing, or digital analytics experience.
• Proficiency with GA4, Hotjar, Crazy Egg, Clarity, and testing platforms.
• Basic HTML, CSS, and Google Tag Manager skills.
• Analytical thinker with creative problem-solving.
• Strong communicator, collaborator, and quick learner with AI.
• Comfortable with remote, flexible, results-oriented teamwork.

Responsibilities

• Design and run A/B and multivariate tests to improve conversion rates.
• Analyze user behavior to identify friction points and opportunities.
• Collaborate across teams to build high-converting digital experiences.
• Translate insights into actionable optimizations and experimentation roadmaps.

Skills

CRO

GA4

Hotjar

Crazy Egg

Clarity

GTM

HTML/CSS

Analytical mindset

Communication

Remote work

Tools

Google Tag Manager

A/B testing platforms

Web analytics tools

Job description

Overview:

A marketer-first smart audience platform: a fundamentally different approach to commerce and lead generation performance marketing that combines proprietary data science, AI-powered consumer trend analysis, accurate, relevant content and a unique portfolio of wholly owned distribution channels spanning entertainment, lifestyle, news, technology, and nationwide physical retail

Opportunity:

Step into the future of digital performance with McClatchy Media. We're seeking a data-driven Conversion Rate Optimization (CRO) Specialist ready to experiment boldly, harness AI, and drive measurable results for our clients. In this role, you'll be at the forefront of optimizing user journeys, ad-to-page funnels, and landing pages-using advanced analytics, in-house synthetic audience tools, and AI-powered experimentation platforms to lower customer acquisition costs and maximize conversion efficiency.

You’ll thrive in a culture that values curiosity, speed, and a can-do attitude. Your day-to-day will include designing and running A/B and multivariate tests, analyzing user behavior, and collaborating across teams to build high-converting digital experiences. You’ll use data and AI not just for reporting, but to uncover actionable insights and shape the evolution of our performance technology-always with an eye on ethical, audience-first outcomes.

What sets you apart:

• 2+ years' hands-on experience in CRO, growth marketing, or digital analytics
• Proficiency with analytics (GA4), user behavior tools (Hotjar, Crazy Egg, Clarity), and testing platforms
• Basic HTML, CSS, and Google Tag Manager skills
• Analytical mindset with a knack for creative problem-solving
• Strong communicator, collaborator, and fast learner-especially with AI and automation
• Comfortable working remotely, flexibly, and with a results-oriented team

Join us as we redefine what's possible in digital media-where every experiment, every insight, and every audience matters. If you're energized by change and eager to leverage AI to amplify your impact, we want to hear from you!

About API:

API strives to be an employer of choice, and our benefits package is made with this goal in mind. With a focus on well-being and daily life, our package options include healthcare coverage for employees and their families, financial protection from expected and unexpected expenses, multiple no-cost wellness resources and even coverage for four-legged friends.

The anticipated base salary range for this position is between 72k - 110k annually. Individual base pay may vary within that range depending on job-related knowledge, skills, experience, relevant education, department equity, training, geography, and local wage and hours laws.

Our comprehensive benefits package also includes a 401(k) plan with employer match, competitive paid time off and corporate holidays, as well as a range of mental health benefits. For more information on McClatchy's benefit plan, please visitMcClatchyLivewell.com.

Remote

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws.

For further information, please review the Know Your Rights notice from the Department of Labor.